BYD Reveals Reasons For Rising Prices Atto 1 After Becoming The Best Selling Car

BYD Atto 1 became the best-selling car from this Chinese manufacturer. (Photo: Karisa/VOI)

JAKARTA - After three months of launching at the GIIAS 2025 event, BYD Atto 1 is now experiencing price increases. PT BYD Motor Indonesia explained the cause of the increase in the price of its tiny best-selling electric car.

The rising price is only given to the lowest variant or type Dynamic. Previously, Atto 1 sold for IDR 195 million, and now in the GJAW 2025 event the price has changed to IDR 199 million, or an increase of IDR 4 million.

Meanwhile, Atto 1 Premium is still priced at the same price, which is IDR 235 million. Head of Public and Government Relations of PT BYD Motor Indonesia Luther T. Panjaitan gave reasons regarding the increase in the price of Atto 1.

"Why is the price even increased? Because we have several things that are an illustration of what happened. The first is that we have to admit, we have to enstensify our services with this large number of orders," said Luther in the PIK area, North Jakarta, Sunday, November 23.

"For example, sales networks, logistics speeds, Manpower, and some supporting infrastructure. So that customers are not service-relegated only because of a significant amount or volume," he continued.

While the second reason, Luther revealed that the Atto 1 price was planned only in the GIIAS period at first. This is to provide compensation for waiting times for consumers.

"Until finally after three months, we adjusted it slightly in terms of price. And thirdly, we have to admit that there is one condition, where there is a difference in the exchange rate which we also absorb on cost. So we increase the price of the lowest trim," he said.

Luther also expressed his gratitude to the consumers who had bought Atto 1. That is also what made the Chinese manufacturer penetrate the top three best-selling car brands in Indonesia for the October period with a total of 10,593 wholesales.

"First, we are quite proud of the sales and demand achievements that occurred at BYD Atto 1. In fact, last month we reached more than 9 thousand units, where consumers were waiting from GIIAS, and consistently sales also increased," said Luther.