Ford Plans To Strengthen Passenger Cars, Development Is Ongoing

Ford Focus/PHOTO: Ford Newsroom

JAKARTA - Ford plans to strengthen the line of passenger vehicles to continue to exist in the global market. Even development is ongoing for the future of the company.

This was revealed by a relative of Willian Clay Ford II to Autocar. It is stated that the company (Ford) is currently formulating a strategy that will surprise people.

"On the passenger's side, we realize that we are not as strong as we need. We are currently formulating our future strategy. But I think you will be surprised, even happy with what will happen," he said, quoted from the Top Gear PH website, Monday, August 18.

Is this the answer that the brand will revive the hatchback, wagon segment to its sedan? Indeed, in recent years this brand has stopped most of its vehicles that are not SUVs or pickups.

Even so, not all non-SUV models and their pickups have stopped production.

One of his brilliant examples is the Mustang. Taking this into account, Ford may be ready to launch new sedans, hatchbacks, and station wagons.

Of course, Ford did not say what cars would be released soon, but it could be said there had been some ongoing developments.

Although most of its crossovers, SUVs, and pickups perform well, the lack of a passenger car model has opened up opportunities for other car manufacturers to fill the void.

Ford Plans To Strengthen Passenger Cars, Development Is Ongoing

Most likely, this is the reason Ford is considering returning to the segment he left behind.

Models such as Ford Fiesta and Focus are quite well-selling in Europe. Despite declining sales in the following years, these models remain in demand by customers who prefer these vehicles.