TANGERANG - Suzuki Indonesia has a new product that could be considered quite a breakthrough in the Indonesian automotive market. The model in question is the Fronx, a light SUV packed with various attractive features.
Launched on May 28, Suzuki appears confident that this model can compete well in various segments, as previously stated by SIS Deputy Managing Director, Donny Saputra.
The man, familiarly known as Donny, stated that the top-of-the-line SGX variant can compete with models in the 2-row medium SUV class, in terms of features, function, design, and styling. Meanwhile, many netizens compare the GL variant to other city cars in the Rp 250 million price range.
"If we look at the Fronx itself, it doesn't just target one segment, but also segments slightly above and below it," he said when interviewed some time ago.
Market response has been quite positive. Since its launch, the Fronx has secured more than 4,000 Vehicle Order Letters (SPK)—a promising initial achievement for Suzuki's flagship smart SUV.
A Light SUV with Smart Technology for Indonesian Roads
Suzuki has included various advantages in this model. For example, it has included Adaptive Cruise Control (ACC), Lane Keep Assist, Autonomous Emergency Braking (DSBS II), Lane Departure Prevention, Lane Departure Warning, Rear Cross Traffic Alert, a 360-degree View Camera, Vehicle Swaying Warning, Blind Spot Monitoring, High Beam Assist, and parking sensors. It's also equipped with six airbags.
In terms of powertrains, this car is available in two engine options. The Suzuki Fronx GL will be equipped with the K15B, a 1.5L 4-cylinder VVT engine. The GX and SGX variants, meanwhile, will be equipped with the K15C, which is supported by Suzuki's flagship mild-hybrid technology, SHVS.
Powerful Features
The Japanese automotive giant has equipped the interior with various modern features, such as a 9-inch touchscreen with Apple CarPlay and Android Auto integration, a head-up display, and a wireless charger. Furthermore, the second row features central air conditioning controls and several compartments on the right and left sides.
Affordable Price, Fits Indonesian Consumers' Pockets
The Suzuki Fronx is offered in prices starting from IDR 250 million (approximately US$15,000) to the highest variant at around IDR 320 million (approximately US$25,000). This price range falls squarely within the range of most Indonesians, who generally seek cars in the IDR 200-300 million range.
With all its features and technology, it's no wonder the Fronx is considered an affordable and high-value option in its class.
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