JAKARTA Chery officially launched his latest pickup, Hilma, at the Auto Shanghai 2025 event. His presence immediately drew attention thanks to a dashing design and a concept full of meaning.
Inspired by the Himalayan mountains "symbols of toughness, strength, and the ability to conquer the extreme field"Hilma is designed as a multipurpose vehicle that is ready to be used on various road conditions.
The name "Hilma" itself does not just sound exotic. It reflects the tough character of this vehicle while at the same time affirming Chery's ambition to penetrate the global market, not only through passenger cars, but also commercial vehicles.
This pickup is not born overnight. Its development took up to two years, involving collaboration and input from more than 30 countries. This shows Chery's seriousness in designing products that really suit the needs of the world market.
"Hilma is ready to accompany adventures from the desert to the mountains, as well as change the global pickup ecosystem," said Shaodong Zhu, Executive Vice President of Chery International at its launch on April 23.
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Carrying the concept of Master The Terrain, Hilma comes with a series of advantages such as high performance, extraordinary durability, and multi-functional capabilities that make it more than just a transport vehicle.
No less interesting, Hilma will be available in a wide selection of powertrains, ranging from internal combustion engines (ICE), diesel, to purely electric versions.
If later entering the Indonesian market, it is not impossible that Hilma will be a serious challenger in the pickup segment. Get ready to welcome a new adventure?
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