Mazda Indonesia Closes GIIAS Semarang 2024 With 42 SPK Torehan, CX-3 Becomes The Best Selling

Booth Mazda at GIIAS Semarang 2024 (source: Eurokars Motor Indonesia)

JAKARTA - The agent holding the Mazda car brand in Indonesia, PT Eurokars Motor Indonesia (EMI) managed to record positive results at the 2024 Gaikindo Indonesia International Auto Show (GIIAS) which took place at Muladi Dome Undip.

The company recorded a total sales of 42 units for five days by recording transactions of up to IDR 24.373 billion.

Thus, Mazda managed to achieve sales growth of up to 133 percent in the event compared to the acquisition in the previous year with the CX-3 Sport model being the prima donna for the people of Semarang.

"We are very grateful for the warm welcome from the people in various cities, especially in Semarang. This enthusiasm is proof that Mazda is well received as the premium brand of consumer choice," said PT EMI Chief Operating Officer Ricky Thio, in his statement, Saturday, November 2.

Mazda CX-3 Sport became the best-selling person during GIIAS Semarang 2024 by recording a total of 14 units of Vehicle Ordering Letters (SPK) or contributing 33.3 percent of the total.

Then, this was followed by a CX-5 flight with a total of 10 SPK (23.8 percent), followed by Mazda3 Hatchback with 7 SPK (16.7 percent), and 3 units each won by Mazda3 Sedan and CX-60 (7.1 percent).

Meanwhile, the color of Soul Red Crystal Metallic which is the hallmark of Mazda has succeeded in becoming the most attractive with 17 SPKs or contributing up to 40.5 percent, followed by Machine Gray Metallic with 5 SPK (11.9 percent), and Jet Black Mica with 4 SPK (9.5 percent).

The event was also the closing for GIIAS The Series 2024 which took place in four major cities, namely Jakarta, Surabaya, Bandung, and Semarang. During the series, this manufacturer from Japan obtained a total of up to 951 SPK.