Hyundai Motor Group intends to add a lineup of hybrid vehicles to the luxury Genesis brand. In addition, the parent company ensures that the model does not use an ordinary hybrid system. Or this new hybrid powertrain represents significant changes to the brand.

Thus, Genesis will get its first hybrid system scheduled to launch by the end of 2026.

Reporting from The Korean Car Blog, Monday, June 3, it was stated that the system has differences with the conventional hybrid used in vehicles from brands under one auspices, Hyundai and Kia.

This latest approach aims to significantly increase the distance by using a machine marked by its first implementation of the Genesis lineup.

With this latest approach, the previous parent company strategy on all Genesis models turning to electric vehicles by 2025 will be revised.

One source revealed that the Hyundai Motor Group has started a project to develop a hybrid version of the Genesis GV70 model for the North American market. They scheduled that it would mass-produce the car in December 2026.

This latest GV70 model will be the first vehicle under the Hyundai Motor Group to approach the EREV method or use the engine as the main source of electric and battery drive, as did rival manufacturer BYD on YangWang U8.

The internal combustion engine in the EREV system functions to expand driving range by charging the battery, not playing a role in driving the vehicle.

By maintaining the existing GV70 structure, which is also available as an electric vehicle, Hyundai can minimize production and cost changes. Manufacturers only need to combine small machines with small-capacity batteries so as to present cost-effective alternatives.

The model is expected to be produced at the Hyundai Motor Group Meta Plant America (HMGMA) in Georgia, United States (US). Initially, this factory was established to assemble electric vehicles, now the facility is also preparing hybrid production in response to increasing demand.


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