Hyundai Motor Group plans to expand its lineup of utility vehicles, especially through the premium Genesis brand. The company is eyeing a large SUV market in the United States (US).

Genesis plans to launch GV90, a large-dimensional electric battery-based SUV. The car will use the latest EV platform called eM.

According to a report from the Korean Car Blog, quoted on May 17, Genesis will introduce the SUV in December 2025. Meanwhile, Hyundai recently sent a bid request (RFQ) to major automotive partners, detailing plans to implement next-generation EV platforms, 'em', to all of its models including GV90.

In the bid, the estimated annual production volume estimates are 21,000 units for GV90, 68,000 units for GV80, 40,000 units for GV70, and 51,000 units for G80. With this platform, Hyundai hopes to achieve the set target of selling 1,132,000 units of the four models from December 2025 to 2033.

Back to GV90, the model is based on the Neolun concept launched some time ago, with a length of up to 5,250 mm. To date, no automaker has released a large, fully electric SUV yet. Even the Tesla Model X is classified as an intermediate-sized SUV.

GV90 is rumored to have a door feature with a dual hinge design without a pillar B between the front and rear doors.


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