Excited Hybrid Segment In Indonesia, Here's Hyundai's Response

Hyundai Ioniq 5 Bluelink/PHOTO: Afrizal-VOI

JAKARTA - The hybrid car segment in Indonesia is increasingly diverse and excited, where Japanese manufacturers are one of the most serious in working on this market, and can even boost sales.

For example, Suzuki recorded an extraordinary increase in hybrid sales. In September 2023, the hybrid segment managed to record 42 percent in the passenger car segment.

Toyota also has a hybrid model that is very popular in 2023, such as Kijang Innova Zenix HEV (Hybrid Electric Vehicle) managed to become the locomotive of Toyota's xEV sales with a total of 27,705 units in 2023.

Reflecting on the above, it is certainly something promising. However, South Korean brand Hyundai is not yet interested in entering the hybrid segment, either producing or selling it.

"We focus on ICE and EV, there is no plan (hybrid) yet," said Hyundai Motors Indonesia (HMID) Chief Marketing Officer Budi Nur Mukmin in Media Gathering in Jakarta, Tuesday, February 6.

Currently Hyundai is committed to investing (in the ICE and EV segments). Indeed, currently Hyundai has a variety of car models, including electricity, which is the prima donna of many automotive lovers.

"Because we are committed to investing there and I think the electric car market will continue to grow," he added.

Hyundai itself will add to the ranks of car models in Indonesia, there will be up to 6 new cars that will be introduced in the country until the end of this year, including electric cars.