Sales Of Honda HR-V Have Decreased In The Last Few Months, This Is HPM's Response

Honda HR-V. (Doc. Honda Prospect Motor)

JAKARTA - Towards the close of 2023, a number of leading automotive manufacturers in Indonesia recorded impressive results, but sales of the HR-V model from Honda did not appear to follow this positive trend.

Based on wholesale data from the Association of Indonesian Automotive Industries (Gaikindo), sales of this medium-sized compact SUV have decreased in recent months. Starting from September as many as 2,162 units, October 2,159 units, to November with 2,001 units.

Yusak Billy, Sales & Marketing and Aftersales Director of PT Honda Prospect Motor (HPM), responded to this trend by stating that sales fluctuations are normal and closely related to market conditions.

"Requests for a model can go up or down according to market conditions at that time," said Billy when contacted by VOI, Tuesday, December 19.

Nevertheless, Billy emphasized that Honda will continue to monitor market developments and make production and delivery adjustments to respond more efficiently to market demand.

"We continue to monitor, adjust production, and deliver products to maintain stock balance and meet consumer needs more responsively," he added.

Billy stressed that HR-V sales remain one of the highest, competing with the Brio model, and hopes this positive trend will continue until the end of the year.

"HR-V remains the Honda model with the highest sales after Honda Brio in 2023 and remains in demand by consumers," said Billy.

On the other hand, Honda retail sales in Indonesia reached 10,165 units in November 2023, an increase of 6 percent from the previous month. Of these, 1,537 units were HR-V, outperforming Brio, which sold 4,905 vehicles.