Reap Positive Response At JMS 2023, Honda Brings Prelude Concept To Los Angeles Auto Show 2023

Honda Prelude Concept appears at the 2023 Los Angeles Auto Show. (Doc. Honda Global)

JAKARTA - Honda made a surprise at the on-going Los Angeles Auto Show 2023 by presenting the Prelude Concept for the first time in the North American Region. This is the company's momentum in introducing future mobility.

The sedan of the concept has a sporty and elegant design. The use of the 'Prellude' comes from the company's iconic model, namely Prelude, was introduced for the first time in 1978 and has been poor across for five generations.

Gary Robinson, as Vice President of Auto Planning and Strategy American Honda Motor, said that the presence of the Prelude Concept strengthens the manufacturer's electrification strategy, especially since this car will be present as a hybrid vehicle.

Honda's hybrid model has been well received so as to advance its electrification strategy in the United States. Our hybrid car product line represents a quarter of Honda's sales in 2023," Gary said in his official statement, Tuesday, November 21.

This preview design has a more dynamic shape making it a little different from most concept cars. The front lights mimic a bit of rivals, such as the Toyota Prius, but combined with a license that resembles the current generation Record or Civic Hospital.

Previously, the car was exhibited at the Japan Mobility Show (JMS) 2023 which took place in early November. This car received good reception from various parties thanks to the design and technology in it.

Back to the 2023 Los Angeles Auto Show, the Honda Prelude Concept is side by side with other electrification models, such as Prologue. In addition, Honda also displays its newest product, the new Honda Motocompacto e-scooter, which will go on sale later in 2023.

The Japanese manufacturer aims to achieve carbon neutrality in all levels of its products and company activities by 2050.

Currently, the company has a vision to bring more Battery Electric Vehicle (BEV) and fuel cells (FCEV) representing 100 percent of its vehicle sales by 2040.