Get To Know Kei Car Terlaris In Japan, Daihatsu Atrai

Daihatsu Atrai is exhibited at GIIAS 2023. (Doc. Astra Daihatsu Motor)

JAKARTA - Like other Japanese automotive brands, Daihatsu is known as a manufacturer that presents practical, comfortable, and superior products to meet the needs of consumer mobility. One of the vehicles meeting this criterion is Atrai, a Kei Car type vehicle designed for business purposes.

Daihatsu Atrai is a small commercial van designed to drive in urban areas and is perfect for small businesses and individuals who need practical and compact cargo solutions. Atrai's appearance is also compact and tiny with a length of 3,395 mm, a width of 1,475 mm, a height of 1,890 mm, and a wheel distance of 2,450 mm.

Atrai is one of the Kei Cars with best-selling sales in Japan because the price is low because it has government specifications and subsidies accompanied by taxes that are also cheap. It is known, Kei Car in Japan is usually sold at a price range of IDR 100 million-IDR 200 million.

"Atrai is also very multifunctional, suitable for various daily activities, recreation, business needs, and contributes to reducing carbon emissions," said President Director of PT Astra Daihatsu Motor, Yasushi Kyoda, in a statement on Saturday, August 19.

Atrai carries the concept of Multi-Box Ultimate Usability with a wide and square-shaped backdoor. This makes it easier for consumers to modify the car according to their needs, either to transport goods or other properties.

Despite its small and compact size, Daihatsu Atrai can accommodate up to four passengers and a maximum load of 350 kg. The vehicle is also equipped with various modern features and technologies, including Adaptive Driving Beam (ADB) lighting using LED lights on the main lights and fog lights, providing optimal lighting.

For modern appearances, Daihatsu Atrai also has a combination light on the back and a rear beper with the latest design. This vehicle is built on the Daihatsu New Global Architecture (DNGA) platform and has several advantages as a commercial vehicle.

To improve performance, Atrai is equipped with a CVT transmission that provides smooth acceleration, fuel-efficient, and a comfortable driving experience. This system is combined with a 658 cc KF-VE 3-cylinder engine.