Honda SUV E: Prototype Named Favorite Concept Car At GIIAS 2023

Honda SUV e: Prototype exhibited at GIIAS 2023. (Photo: Bagus Muhammad Hafizh / VOI)

JAKARTA - One of the concept models exhibited at the 2023 Gaikindo Indonesia International Auto Show (GIIAS), namely the Honda SUV e: Prototype, managed to steal the attention of visitors until they were finally named the "Favorite Concept Car" in the annual event.

The Honda SUV e: Prototype is one of five electrification cars introduced during GIIAS 2023, and the presence of this concept model affirms Honda's serious commitment in presenting environmentally friendly vehicles.

Yusak Billy, Sales & Marketing and Aftersales Director of PT Honda Prospect Motor (HPM), expressed his deep appreciation to visitors who responded positively to this concept model. He also stated that Honda plans to introduce more electrification products in the future.

"This award is certainly a valuable input for our future electrification strategy," Billy said in a statement, Sunday, August 20.

The Honda SUV e: Prototype is an electric concept car based on the HR-V model. This car also marks Honda's strategic steps in introducing environmentally friendly electric car technology to the Indonesian people.

This car was first introduced at Auto Shanghai 2021 and became the electric concept car based on HR-V. Indonesia became the second country in Southeast Asia to showcase this concept after Thailand International Motor Expo 2022.

The Honda SUV e: Prototype is designed by combining futuristic designs and advanced innovations that feature manufacturers. Using the HR-V basis, this car offers a dynamic driving experience and efficiency in the use of electric batteries.

This concept SUV is also equipped with various features that meet the needs of consumer mobility, such as Advanced Touch Screen, TFT Multi-Information Display, OTA3 (Over The Air), as well as Honda Sensing and Honda Connect available on several new models.

During GIIAS, Honda also introduced various other electrification models such as the Honda e, Honda N-Van EV Prototype, as well as other hybrid models such as the All-New Honda CR-V RS e: HEV, Honda Accord e:HEV, and Honda CR-Z.

As a Japanese manufacturer, Honda has a vision to achieve electrification in all of its products globally by 2040. They are also committed to introducing 30 electrification models with a total production target of 2 million units by 2030.