PURA Vision, Pioneering The New Era Of Luxury Electric Cars With Brave Design

PURA Vision. (Doc. Automobile Pininfarina)

JAKARTA - The automotive industry is entering a new chapter with the presence of a revolutionary design concept from Automobile Pininfarina, named PURA Vision.

This very interesting design concept is dubbed the "pionicir of the new era of luxury electric cars" or they call it the Electric Luxury Utility Vehicle (e-LUV). This concept car will be officially introduced at the Monterey Car Week event, August 17-20.

PURA Vision carries a sleek Coupe SUV and has a design that follows in the footsteps of the Battista hypercar. This Italian car manufacturer explains that PURA Vision has a "special face", with the presence of hidden headlights and day-day LED lights using L.E.S.S. nanofiber lighting technology (Light Emotionalizing Super Slim) made of fiber thinner than 1mm.

Quoted from InsideEVs, August 1, the top of the concept car has a glossy white coating of Bianco Sestrikere Gloss, while elements of various parts of its body are wrapped in open carbon fibers. The attractive shape of this vehicle is very visible when viewed from the side and top, where the large glass immediately attracts attention.

"PURA Vision presents a sharp and modern design philosophy inspired by Pininfarina's rich legacy and determines a no doubt the recipe for a beautiful collection of new luxury cars," said Paolo Dellach, Chief Executive Officer for Automobile Pininfarina.

PURA Vision has a large set of wheels with a diameter of 23 inches also installed and threaded by tires with white stripes. One of the most interesting elements is the LED lighting ring in the middle of a glass roof designed to seamlessly connect the windshield with the rear glass. Pininfarina designers also created a gullwing force door for PURA Vision which is officially referred to as the 'Lounge Door' which provides unobstructed access to an extensive four-seat cabin.

In front of the steering wheel there is a large digital instrument cluster, while on the right side of the steering wheel there is a rotary dial used to choose between the Parking, Mundur, Neutral, and Forward positions. The dashboard is curved across the cabin, neat, combining with a panel of doors decorated with white skin and carbon fiber. In the middle of the cabin there is a vertically oriented infotainment display. One of the key elements of this cabin is the typical textile on the center console, the upper armchair, and the roof made of 30% of the Nativa Watch and 70% of the recycled polyester.

With the astonishing design concept of PURA Vision, Automobile Pininfarina opens a new leaf in the development of luxury electric cars and proves that infinite beauty and performance can unite in a spectacular work of automotive art.