JAKARTA - History today, 12 years ago, April 23, 2014, the Mayor of Bandung, Ridwan Kamil banned cigarette advertisements on city streets. Anyone who still puts up advertising will be prosecuted. The owner of the power will also dismantle the cigarette product billboards that are still there.
Previously, the government was often confused by the massive circulation of cigarette products. The impact of cigarettes that worsen health - active and passive smokers - is the result. This condition makes the government start limiting the space and advertising of cigarette products.
There is no doubt that the narrative of cigarettes often worsens health. Smoking can cause many diseases to death. Those who are active and passive smokers will certainly be threatened by their health.
The condition was then looked at by the government of the era of Susilo Bambang Yudhoyono (SBY). The owner of the power saw that smoking activities must be restricted. Smoking activities cannot be done casually. Moreover, in public areas.
This condition makes those who do not smoke can actually be passive smokers. The government also took a stance. They issued Government Regulation Number 109 of 2012. The regulation contains provisions on the security of substances containing addictive substances in the form of tobacco products for health.
The rule invites all elements of the government to start presenting a smoke-free area. Cigarette advertising is also beginning to be limited. The rule was also responded to in more detail by the Ministry of Health through the presence of the Ministry of Health Regulation Number 28 of 2013.
The regulation requires cigarette business owners to install five warning images due to smoking, from images of people with cancer to blackened lungs. Several legal products were then responded to positively by several regional heads.
The Deputy Governor of DKI Jakarta, Basuki Tjahaja Purnama (Ahok), then banned smoking activities in shopping centers. He will punish anyone who violates the rules.
"We also don't want to provide a smoking room, people who want to smoke must just go out. So if you have a mall, there are still people who can smoke in it, that means you will be revoked your certificate of suitability for function, an evaluation must be carried out," said Ahok at the City Hall as quoted by lamantribunnews.com, May 3, 2013.
Beda Ahok, beda pula Wali Kota Bandung, Ridwan Kamil. Ridwan langsung bertindak melarang iklan rokok hadir di jalanan kota Bandung. Ridwan pun menganggap larang itu bukan sekedar gertak sambal pada 23 April 2014.
He ensured that there were no billboards that advertised cigarettes on the streets of Bandung. Whoever still put it up would be prosecuted. The advertisement will be disciplined. The parties concerned will receive a reprimand. Ridwan ensures that the government will not be afraid to prosecute entrepreneurs.
"There should be no cigarette ads (that run across the street). If there are still, of course we will take action and we will withdraw (the permit). The government makes rules but the mindset of entrepreneurs who should be educated and have a lot of money, but many of them violate. Not only cigarette entrepreneurs, but advertising agencies also still offer. But we will continue to give warnings and take action," said Ridwan as quoted by lamandetik.com, April 23, 2014.
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