JAKARTA - In the midst of the development of time, lifestyle is no longer just synonymous with trends or daily habits. Now lifestyle also includes concern for health, enthusiasm to support local business actors, to contributing to the world of education.
These three aspects are important foundations in building a more resilient, productive, and sustainable society.
Supporting MSMEs not only helps the wheels of business to keep moving, but also opens up opportunities for business actors to expand the market and improve family welfare.
On the other hand, maintaining health through regular examinations and social actions such as blood donation is part of a lifestyle that is increasingly relevant in modern society.
Meanwhile, access to quality education remains a long-term investment in producing a generation that is ready to face future challenges.
This spirit is what PT Bank KB Indonesia Tbk (KB Bank) has raised in its 56th anniversary. The momentum is not only interpreted as a celebration of the company's age, but as an effort to bring real benefits to the community through various programs that touch the UMKM sector, health, to education.
KB Bank President Director, Kunardy Darma Lie, said that for 56 years the company has continued to grow with the Indonesian people by providing various banking services and solutions.
"For 56 years, KB Bank has grown together with the Indonesian people and contributed to national economic growth through various banking services and solutions. For us, the success of a company is reflected in sustainable business growth as well as the benefits that can be provided for employees, customers, and the community," said Kunardy Darma Lie.
"We want to interpret this momentum by presenting various initiatives that provide real benefits, ranging from empowering MSMEs to supporting the development of education. This spirit will continue to be our foundation to provide the best services to customers, expand contributions to society, and create long-term value for Indonesia," he continued.
One of the activities that attracted attention was the implementation of the UMKM Bazaar which involved 56 micro and culinary business actors. The majority of participants are families and employees of KB Bank.
In addition to being a product promotion event, this activity also opens up opportunities for business actors to expand their business networks as well as introduce local products to a wider community.
This kind of bazaar is an example that support for MSMEs does not always have to be done on a large scale. Providing promotional space, bringing business actors together with prospective consumers, to expanding networks is a simple step that can have a positive impact on business sustainability.
Apart from empowering MSMEs, attention to health is also part of the series of activities. Together with Primaya Hospital, Mitra Keluarga Hospital, and Hanwha Life Insurance, KB Bank presents a Mini Medical Check-Up service for around 1,150 employees.
Regular health checks are one of the important steps to detect potential diseases early. By knowing the body's condition early, a person can take preventive measures so that the quality of life is maintained. This awareness is now increasingly becoming part of a healthy lifestyle in the workplace.
Not only that, KB Bank also held a blood donor program in collaboration with Dharmais Cancer Hospital.
Through the active participation of employees, this activity is expected to help meet the needs of blood stock as well as cultivate a culture of social concern.
Blood donation is known to have broad benefits, not only for recipients, but also for donors. In addition to helping save other people's lives, this activity is also a reminder of the importance of sharing and building solidarity in the community.
Commitment to human resource development is also realized through corporate social responsibility (CSR) programs in the field of education. KB Bank provides support to the Private Ibtidaiyah Madrasah (MI) Raudhatul Azhar which is located around the company's headquarters.
The program includes assistance for school facilities and infrastructure, as well as financial literacy education that benefits 291 students. Financial literacy from an early age is considered important so that children understand how to manage money wisely, know the importance of saving, and build healthy financial habits from an early age.
At the peak of the 56th anniversary celebration, MI Raudhatul Azhar students also enlivened the event through a marching band performance. The performance became a space for students to show creativity, confidence, and the results of the training they have undergone.
Through a series of activities that touch the UMKM sector, health, and education, KB Bank wants to show that the growth of a company can go hand in hand with social contributions.
The momentum of the 56th anniversary is also a reminder that success is not only measured by business achievements, but also by the benefits felt by the wider community.
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