JAKARTA - Public awareness of the importance of choosing safe and effective beauty products continues to increase. Consumers are now not only looking for visible results on the skin or hair, but also want to understand how a product is developed, the active ingredients used, to the scientific evidence behind its benefits.
The science-based approach is one of the main factors that differentiate modern beauty products. From research on skin characteristics, formula development, safety testing, to evaluating effectiveness, it is carried out through a long process before a product is marketed.
One of the skin problems that most Indonesians complain about is pigmentation. Various conditions such as acne scars, black spots, uneven skin color to melasma are often related to excessive melanin production in certain areas.
"The problem arises when melanin production becomes excessive and accumulates in certain areas, triggering hyperpigmentation, dark spots, or acne scars that are difficult to fade. What makes Melasyl different is its ability to help manage excess pigmentation without interfering with the natural function of melanin that the skin needs," explained Akash Tiwari, Head of Research & Innovation (R&I) L'Oréal Indonesia at Jl Kebon Sirih, Menteng, Jakarta on Thursday, June 25, 2026.
To answer this challenge, L'Oréal scientists developed Melasyl, a molecule resulting from nearly two decades of research by screening more than 100 thousand candidate molecules. This technology is designed to help manage excessive pigmentation without interfering with the natural function of melanin that the skin still needs.
In addition to pigmentation, skin protection from the sun is also an important concern, especially for the Indonesian people who are in tropical areas and exposed to the sun all year round. Not all ultraviolet rays have the same impact, because the ultra-long UVA spectrum is able to penetrate deeper into the skin layer and contribute to the emergence of pigmentation to premature aging.
"One of the most challenging is ultra-long UVA, which is able to penetrate deeper into the skin and contribute to various problems such as pigmentation, photoaging, and early signs of aging. Therefore, scientists are developing photoprotection technology that is able to protect even from ultra-long UVA rays," said Akash.
Through more than 85 years of research in the field of photoprotection, L'Oréal then presents Mexoryl 400, a UV filter technology designed to help protect the skin from ultra-long UVA exposure.
Commitment to innovation is also supported by an ongoing research process. For more than 117 years, L'Oréal has continued to develop research on skin, hair, and the changing needs of consumers.
"For us, science is the foundation that allows companies to continue to deliver effective, safe, and relevant beauty solutions to consumers across generations. For more than 117 years, L'Oréal has continued to innovate in research to understand skin, hair, and the evolving needs of consumers," said Akash.
Not only focusing on innovation, the aspect of security is also a top priority in every stage of product development. Each formulation goes through a series of evaluations starting from raw material research, stability testing, effectiveness, to safety before being used by consumers.
"In Indonesia, this commitment is strengthened through the Evaluation Intelligence (EI) Center which has been present since 2012 and is part of L'Oréal's global Research & Innovation network. Through the evaluation center which involves tens of thousands of consumers every year, we can obtain more in-depth insights regarding the needs, characteristics of skin and hair, as well as the evolving preferences of Indonesian consumers," continued Akash.
Commitment to research is the basis for the development of various categories of L'Oréal beauty products, ranging from skin care, cosmetics, dermo-cosmetics, to professional hair care.
In line with its efforts to provide a more complete beauty shopping experience, L'Oréal Groupe together with Shopee held a "House of Beauty" Hyper Brand Day which took place from June 29 to July 3, 2026.
"Today we are gathered to celebrate an important milestone for L'Oréal Indonesia. As the world's number one beauty company with 40 iconic global brands, L'Oréal Groupe has an unrivaled portfolio and expertise in four main métiers (categories) namely skin care, facial makeup, hair, and fragrances," explained Benjamin Rachow, President Director of L'Oréal Indonesia.
"For the first time, L'Oréal Groupe showcases the full strength of the category by bringing together more than 13 of our iconic brands under one beautiful roof: 'House of Beauty'. We are very proud that Indonesia has been chosen as the world's first market to execute this Hyper Brand Day. Our long-term partnership with Shopee continues to grow, and through this collaboration we want to bring an immersive and personalized future of beauty shopping to all consumers." he continued.
During the five-day event, consumers can enjoy various offers at Shopee Mall which covers all beauty categories from 13 L'Oréal Groupe brands with 100 percent original product guarantees.
Daniel Minardi, Director of Business Partnership Shopee Indonesia, added that the beauty category market in e-commerce continues to show very massive and dynamic growth.
"We are bringing this collaboration to something very special in presenting a new standard of digital beauty innovation. We hope users can enjoy a series of special offers," said Daniel.
This program also presents a thematic shopping calendar every day, ranging from dermo skincare, premium beauty, hair care, makeup, to peak promotions on July 3.
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