JAKARTA - The Charm brand of women's sanitary napkins from PT Uni-Charm Indonesia Tbk (Unicharm) has once again shown real concern for environmental sustainability in the context of welcoming World Environment Day. This commitment is realized through an education program on menstruation and the environment entitled 'School to School Extra Maxi' which has been held since April 2026 and has reached more than 2,000 junior high and high school students in the Jakarta area to inspire environmentally friendly habits from an early age.
As the culmination of the series of world environmental day commemorations, this June Charm launched the limited edition Charm Extra Maxi Bio Materials Eco Friendly Package in environmentally friendly paper packaging. This innovation emphasizes the implementation of Unicharm's slogan, 'Ethical Living for SDGs' in providing responsible consumption solutions.
Data from the Ministry of Environment and Forestry (SIPSN KLHK) states that the amount of national waste generation in Indonesia in 2025 reached more than 30 million tons. If no change is made, this number will continue to increase and burden the environment.
In order to anticipate wider impacts, one of the efforts that can be done is to educate the public to start implementing a more environmentally friendly lifestyle, for example by getting used to the 3R behavior (reduce, reuse, recycle).
This is what triggered Charm's concern as a product that is an essential need for women to take an active role and go directly to provide education, which this time is focused on junior high and high school students in Jakarta through the "School to School Extra Maxi" program.
In this educational program, the students are invited to interact directly through interactive and informative material sessions to understand the impact of daily product consumption on the environment. In addition, Charm also provides practical guidance in implementing 3R. Hopefully, the students can have an awareness that every small habit that is done in daily activities can be a solution to maintain the environment.
Charm Brand Ambassador, Syifa Hadju also shared her story in applying a green lifestyle. "In the midst of a busy schedule, I always try to bring my own tumbler and tote bag to reduce disposable plastic. In addition, I have also started to reduce the use of paper by switching to digital scripts, for example, with a tablet instead of having to print thick. For product selection, I always try to choose environmentally friendly products, one of which is Charm which has been launching environmentally friendly sanitary pads for years. Through these things, I believe that big changes for the earth and the environment can start from our daily lives," said Syifa.
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