The Secret to Keeping Hair Light and Voluminous in the Middle of a Busy Activity

Ellips Hair Vitamin Ultra Light at the TikTok ForYouBeauty 2026 event (Photo: Ellips Doc)

JAKARTA - For many women with thin strands, keeping hair voluminous throughout the day is often a challenge in itself. In the midst of a busy activity, exposure to tropical weather, pollution, to the use of styling tools, hair is easily seen to be dull and lose shape in just a few hours.

Seeing the need, Ellips introduced its latest innovation, Ellips Hair Vitamin Ultra Light, the first hair vitamin from Ellips which is specially formulated for thin hair with an anti-frizz focus. This product is designed to provide nutrition while keeping the hair feeling light without leaving residues that make the hair easy to flatten.

As a country with a tropical climate and high community mobility, Indonesian women face various factors that can affect hair health every day. No wonder that now more and more consumers are looking for hair care products that not only nourish, but are also comfortable to use without making hair feel heavy.

According to Pamella Yuvita, Brand Manager of Ellips, this need is conveyed directly by consumers, especially active women and hijabers.

"We often hear stories from hijabers and active women who are frustrated because their hair is immediately flat and sticky after half a day of activity. Ellips wants to stop that dilemma. We don't have to sacrifice hair nutrition just to avoid sticking," said Pamella, quoted from Ellips' official statement.

Naturally, thin strands of hair are easier to lose volume than other types of hair. Natural oils on the scalp and product residues often make hair look more tired. On the other hand, exposure to sunlight, pollution, and heat from styling tools can also affect the condition of the hair over time.

To answer this challenge, Ellips Hair Vitamin Ultra Light comes with a combination of ingredients that are formulated to provide nutrition and protection in a light texture.

Some of its main contents include:

- Camellia Oil is known to have a light texture and is easily absorbed so that it can nourish the hair without giving a heavy effect.

- Ceramide and Panthenol which work to maintain and lock in the natural moisture of the hair to keep it healthy and soft.

- UV & Heat Protection, double protection against exposure to the sun, pollution, and heat from styling tools used daily.

The combination helps keep hair soft, nourished, and protected without reducing the natural volume of the hair.

Pamella explained that this innovation is Ellips' latest step in providing solutions that are relevant to the needs of modern women.

"Through Ellips Hair Vitamin Ultra Light, we present a combination of nutrients with an ultra-light texture that answers the needs of modern women and as the first hair vitamin from Ellips that is specifically formulated for thin hair with an anti-frizz focus," he said.

"This product is a manifestation of our commitment to continue to bring innovations that are relevant to consumer needs. In the future, Ellips will continue to develop hair care solutions that support Indonesian women to stay active and confident every day," he concluded.

Ellips Hair Vitamin Ultra Light was first introduced to the public at the TikTok ForYouBeauty 2026 event which took place on June 12-14, 2026.

The presence of this product has received a positive response from visitors, especially active women and owners of thin strands who are looking for nutritious hair care products with a light sensation. The enthusiasm seen during the event shows the high interest of consumers in practical hair care solutions, easy to use, and able to support daily activities.

For information, TikTok ForYouBeauty is an annual event initiated by TikTok to give appreciation to various beauty brands with the best sales performance on the platform.

Carrying the theme "Discover Your Beauty", this event presents various interactive activities that bring brands, creators, and beauty enthusiasts together in one inspiring experience.

Through its participation in the event, Ellips not only introduced the latest innovations, but also obtained various direct insights from consumers regarding the needs of hair care products that are in line with the lifestyles of modern women who are increasingly active and dynamic.