JAKARTA - Japanese cuisine continues to grow and is increasingly in demand because it offers a variety of taste options that can be adjusted to each individual's preferences. One trend that is increasingly popular is the concept of customizable meals or dishes that can be cooked by customers themselves.
This concept gives freedom in choosing the combination of ingredients, so that the dining experience becomes more personal and enjoyable.
Until now, Haraku Ramen is known through various halal ramen choices that present a rich broth and are a favorite of many customers. In addition to ramen, rice-based dishes also have their own place in Japanese cuisine.
Previously, Haraku Ramen introduced Raishi Mura as a new identity for the rice bowl menu category, which was previously known as Donburi. Now, the development of this category is realized through the presence of Premium Raishi, an innovation that presents the experience of enjoying Japanese dishes through a combination of rice, soup, and toppings that can be chosen according to taste.
The concept of food personalization is increasingly being applied in the modern culinary industry because it is able to provide a more relevant experience for customers.
Through the concept of "Mix Sesukamu, Pasti Nikmat!", Premium Raishi allows customers to determine the composition of dishes based on their preferences.
The available rice options include white rice, white rice with nori, butter rice, and orange leaf rice. Each rice option can then be combined with Classic Tofu Soup or Bara Tofu Soup as the main companion.
To complement the offerings, there are a variety of protein and topping options commonly found in modern Japanese dishes, such as Chicken Karaage, Chicken Katsu, Spicy Chicken Karaage, and Chicken Teriyaki Grill. These variations allow customers to create different combinations of flavors according to taste, ranging from savory, crunchy flavors to stronger spicy sensations.
"My work has been known for ramen, but we also see customer enthusiasm for the rice bowl menu that continues to grow. Through Premium Raishi, we want to present a stronger menu category with more diverse choices that give customers the freedom to find their own favorite combinations," said Cendyarani, President Director of ISMAYA Group.
In the culinary world, menu flexibility is also an important factor in improving customer experience. In addition to offering a variety of combination options, Premium Raishi comes as an alternative to a complete dish that combines rice, soup, and toppings in one serving. With prices starting at Rp. 49 thousand, customers can enjoy a menu designed to provide a balance between taste, variety, and filling portions.
The experience of enjoying Japanese dishes is often accompanied by various side dishes. Therefore, Premium Raishi can be combined with agemono choices such as Fried Shumai, Tako Ball, Nori Tempura, Koro-Koro Tofu, to Crispy Chicken. The presence of these side dishes provides a variety of textures and flavors that can enrich the dining experience, both with family and friends.
The development of the rice bowl category shows how the culinary industry continues to adapt to the needs of consumers who want more choices without losing the already known taste identity.
Through Raishi Mura and Premium Raishi, Haraku Ramen presents an approach that emphasizes menu personalization, so that customers can enjoy Japanese dishes in a way that suits their individual preferences.
As a brand that continues to bring innovation in enjoying Japanese dishes, Haraku Ramen sees Premium Raishi as a step to provide more choices without abandoning the taste character that has long been known and loved by customers. With a combination that can be adjusted according to taste, each visit presents a different and more personal experience.
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