JAKARTA - Actress and singer Tasya Kamila turns out to have a very strong emotional bond with the honey bear character, Winnie the Pooh. When attending the launch of the Super Indo loyalty program, Tasya revealed that the iconic character was her first "teacher" in learning literacy.
"I first learned to read from the book Winnie the Pooh. Because maybe Winnie the Pooh's stories must have moral values behind all the stories with his friends," said Tasya Kamila in Jakarta, Wednesday, June 3.
For the singer of Libur Telah Tiba, Pooh's adventures with Piglet, Tigger, and Eeyore provide the most memorable childhood memories to date.
"One of the memories I remember very well, my first book to learn to read was with the character of Winnie the Pooh," he continued.
Now that she is a mother, Tasya sees that the character is still very relevant to introduce to her children. He considers the values brought by Disney very positive for the development of the current generation's characters.
"I think the character is still very relevant with the moral values that are always presented such as togetherness, friendship, kindness, and how each character has their own way to get out of challenges. It is still very recognizable both for Millennials and Gen Alpha now," said Tasya.
Super Indo officially launched the latest loyalty program by partnering with the legendary Disney character, Winnie the Pooh. Under the theme "Your Everyday Bestie", this program is designed specifically to meet the profile of the needs of its loyal customers.
"The process of selecting this product is that we must first understand the profile of Super Indo customers. If we look at some of the loyalty programs that exist, there are many of them related to kitchen needs," said Riando Sitanggang CEO of Big Corporation.
However, for this time period, the corporation wants to give a different touch by presenting a collection that is more stylish and can be used in various casual activities.
"In this case, Corporation wants to present something different, namely by carrying the concept of this Disney Winnie the Pooh. If you talk about this item, I think it's from the suitcase, because this suitcase product in the Super Indo loyalty program has never been there before," continued Rian.
The collection of suitcases is predicted to be the most sought-after items by mothers. In addition to suitcases, there are several other merchandise such as tote bags, umbrellas, and towels that are claimed to have premium quality.
"The selection of these products is also in accordance with the theme 'Your Everyday Bestie'. These are products that can be used with besties. Hangout with besties, travel together, do sports together," added Yuvlinda Susanta, General Manager of Corporate Affairs & Strategic Event Management Super Indo.
The sticker collection program is scheduled to take place from June 4 to September 9. Interestingly, customers do not have to collect the maximum number of stickers to get the product.
"Tomorrow you can start collecting stickers. Get these products for free by collecting stickers. But don't worry, bestie, later if you can't stand the product, certain numbers of stickers can still be exchanged and added a little money," explained Yuvlinda.
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