Sunset at the Garden Encourages Young Generation to Care for the Environment through Conservation-Based Entertainment

The source who attended the Sunset press conference at the Garden. (Dinno/VOI)

JAKARTA - Music festivals are no longer just a space for entertainment, but have begun to develop as a medium to convey a wider message, including environmental issues.

Through an approach close to the younger generation, a number of events present experiences that combine music, education, and nature-based activities. This effort is also a way to invite the public to be more aware of the importance of maintaining the ecosystem, without leaving behind recreational elements.

One of the initiatives that carries this concept is through the "Sunset in the Garden Series 2026" series of events.

This program consists of several formats, namely Sunset in the Garden, Sunset on the Beach, and the new format Jazz in the Garden which was introduced this year. The entire series is designed as an integrated experience that combines entertainment with an environmentally based approach.

"As the manager of the Botanical Garden, we carry the responsibility to maintain and introduce the value of conservation to the public. Sunset in the Garden Series is our way of conveying this message through an approach that is closer to the younger generation, namely music and direct experience in nature,"

This was stated by Managing Director of PT Mitra Natura Raya, Marga Anggrianto, at the Kebun Series 2026 Press Conference Presented by Tring! by Pegadaian in Jakarta, Tuesday, May 5.

Each concept in this series offers a different experience. Sunset in the Garden carries the atmosphere of a green space with a picnic concept, while Sunset at the Beach presents a relaxing atmosphere on the coast. As for Jazz in the Garden, it is designed to be more intimate with a more selective curation of performers.

The target audience includes young people to families, who not only seek entertainment, but also a more comprehensive experience. In addition to enjoying music performances, visitors are invited to interact, socialize, and participate in various activities in one integrated space.

"We are reviewing the effects of damage from large-scale events like this. For example, visitors who enjoy music while sitting like a picnic. Thus, environmental damage will not be more than music festivals where the audience stands or jumps," explained President Director of PT Mitra Natura Raya, Michael Bayu A. Sumarijanto on the same occasion.

In 2026, this series of events is scheduled to take place in several cities such as Jakarta, Bogor, and Bali. The opening was held at the Bogor Botanical Garden on May 9 and 10, 2026, then continued to Jakarta in June and Bali in July. A number of musicians such as Tulus, Fiersa Besari, Hindia, to Nadin Amizah are scheduled to perform.

"Our visitors not only come to see the performance, but to enjoy the whole experience from the beginning to the end of the event," said General Manager of Events PT Mitra Natura Raya, Abi Irawan.

The development of this program is also supported by previous achievements, where a series of similar events have been held in various locations such as Bogor, Cibodas, Purwodadi, Bali, to the Jakarta area. The enthusiasm of visitors to this nature-based festival concept is considered quite high, especially in tourist destinations.

In addition to presenting entertainment, organizers also include educational elements through programs that focus on environmental issues. Initiatives such as Lesstari and Plant Heroes are designed to increase visitors' understanding of the importance of maintaining the ecosystem and preserving plants.

For example, this year, the portrait of a plant that was chosen to become Plant Heroes is Hoya. This type of ornamental plant is spread throughout Southeast Asia and the most species are in Indonesia.

Hoya plants are not only ornamental plants that can beautify a garden or home decoration, but also have extraordinary benefits. Including being able to absorb air pollutants, being an anti-inflammatory, anti-infectious, burn medicine, to being believed to bring luck.

"Visitors can enjoy music and gain a new understanding of Indonesia's biodiversity, while preserving nature and ecosystem sustainability," said Michael Bayu.

On the other hand, collaboration with other parties is also carried out to provide a more integrated experience, including in terms of ease of access and activities in the event area.

This approach aims to adapt to the needs of today's visitors who want a practical and diverse experience in one activity.

Through a concept that combines entertainment, education, and social interaction, this festival reflects how music events can evolve into spaces that not only entertain, but also promote awareness of broader issues, including environmental sustainability.