JAKARTA - Earth Day is not just an annual reminder on April 22, but also a moment of reflection on how we live our daily lives.
In the midst of increasing awareness of the issue of climate change, various parties have started to move. Not only individuals, but also companies to present a real impact on the environment.
One of the concrete steps comes from the Cermati Fintech Group (CFG) which commemorates Earth Day in a more meaningful way, namely planting 1,000 trees in the Eduforest City Forest area, Bekasi Regency, West Java. This activity is not only symbolic, but is part of a larger sustainability movement through the Zero Carbon initiative.
This program involves cross-sector collaboration, ranging from the West Java Forestry Service, the Kertabumi environmental organization, to local communities and company employees. This approach shows that taking care of the earth is not the responsibility of one party alone, but rather the result of working together.
During the activity, various types of trees were planted, ranging from teak, mahogany, mangosteen, red shoots, to sengon. The selection of these hard trees is not without reason, besides having high ecological value, these types also contribute to carbon absorption and strengthening the urban forest ecosystem.
More than just an environmental activity, this action also reflects a shift in lifestyle towards a more conscious and sustainable direction. Now, being environmentally aware is no longer a passing trend, but a part of identity and social responsibility.
"For us, initiatives like this are not just symbolic activities, but part of a long-term effort to create a positive impact on the environment and society. Through collaboration with various parties, we hope that this program can encourage more joint initiatives in maintaining environmental sustainability," said Andhy Koesnandar, CEO of Cermati Fintech Group, Andhy Koesnandar, quoted from the official statement.
The Eduforest City Forest area itself was chosen because of its strategic role. In addition to being the lungs of the city, this area also serves as an educational space for the community, especially the younger generation, to get to know the importance of protecting the environment from an early age.
In the midst of daily busyness, we can also start with small steps. Reducing the use of plastic, choosing environmentally friendly products, to supporting nature conservation programs are part of a more responsible modern lifestyle.
The steps taken by the Cermati Fintech Group are an example of the business world having an important role in driving change. When business and sustainability go hand in hand, the impact can be much broader, not only for the environment, but also for society as a whole.
At the end of the day, Earth Day is not just about one day of celebration. It is a reminder that every choice we make today will determine what kind of earth we leave for the future.
If a big action like this feels far away, you can still start with simple steps like:
- Planting plants at home or in the surrounding environment.
- Reduce the use of disposable plastic.
- Support brands or services that care about the environment.
- Participate in environmental community activities in your city.
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