JAKARTA - The radiant look is back to dominate the makeup trend this year. Instead of thick and complex makeup, a lighter approach with a healthy and glowing skin finish is increasingly in demand.
This one makeup trend is so popular because it can give a fresh, natural, yet elegant impression is the main key, especially for special moments such as Eid celebrations which are synonymous with a neat and elegant look.
This makeup also shows a shift in the way makeup is viewed. Makeup is no longer just for beauty, but becomes part of the overall style that reflects personality.
On various fashion stages, including Ramadan Rhapsody 2026 at Pakuwon Mal Bekasi, makeup is present as a complement that blends with the clothing, creating harmony between aesthetics and character.
Red Berry founder, Ernia Aprilia, said that this year's makeup concept emphasizes a total look that is in harmony. Makeup does not stand alone, but supports the overall appearance to look more alive and characterful.
"Every year we want to present a total beauty look that is in line with trends, especially for Eid. So makeup complements the overall designer look, so it looks fresher, more elegant, and blends in," he said after the closing ceremony of Ramadan Rhapsody 2026 in Bekasi, recently.
The radiant look trend emphasizes a healthy, moist, and naturally glowing skin appearance, not just the glowing effect of thick makeup.
The main focus is to create a fresh and "alive" facial impression, as if the skin were emitting light from within. Therefore, this makeup tends to be light and does not cover the original texture of the skin, so that the end result looks more natural and effortless.
To get this look, the use of makeup starts with good skin prep, such as moisturizers and serums to hydrate the skin. The chosen base makeup is usually a foundation or tinted moisturizer with light to medium coverage and a dewy finish.
Cream or liquid blush with soft colors such as peach or pink is applied thinly so that it blends with the skin, while the highlighter is used subtly in certain points such as the cheekbones to give a light effect without being excessive.
In the eye and lip area, the approach remains minimalist but fresh. Neutral-toned eyeshadow with a little shimmer, thin eyeliner, and mascara that gives a natural lentik effect are the main choices.
For the lips, the use of lip tint, colored lip balm, or gloss is more often used so that the appearance remains light and moist. This overall makeup is designed to highlight the natural beauty of the face, not change it drastically.
Revlon Indonesia Brand Manager, Angelique Tirtasaputra, sees this trend also closely related to women's increasing awareness to express themselves more authentically.
"We want to encourage women to dare to show their true selves. Everyone has their own stage, so it's important to appear confident and be the best version of yourself," he said.
He added that makeup is now more inclusive, able to accommodate various styles, including a modest look that can still look chic and modern. This approach makes beauty trends feel more flexible and not restrictive.
In line with this, Ernia believes that good makeup does not have to be excessive. Rather, with a simpler look, the facial features and natural beauty can be more prominent without losing the elegant touch.
"The important thing is how makeup can make the look look beautiful, fresh, and elegant without feeling 'heavy'," he said.
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