The Ministry of Creative Economy Strengthens the Opportunity for Transactions of MSMEs Ahead of Eid

Illustration - Artis crafts a woven pandan leaf hat that has not been sold in Medong Village, Mekarjaya, Pandeglang, Banten, Monday (2/3/2026). (ANTARA FOTO/Angga Budhiyanto/nz)

JAKARTA - The Ministry of Creative Economy provides support in strengthening the transaction opportunities of MSMEs ahead of the Idulfitri holiday by opening wider promotional access and increasing the visibility of local brands.

"The Ministry of Craft focuses its intervention on the aspect of business acceleration, which aims to prepare creative economic actors and brands to increase product added value, strengthen competitiveness, and expand market access," said Deputy for Cultural Creativity and Design, Ministry of Craft Yuke Sri Rahayu in a statement. received and confirmed in Jakarta on Thursday.

Yuke said the potential for creative economy in the fields of fashion and food during the Ramadan period until the eve of Eid is very large, driven by increased social, cultural, and consumer activities.

In the fashion sector, the trend of modest wear is increasingly sought after as a symbol of identity, togetherness, and kinship during holidays.

Meanwhile, the culinary sector experienced a surge through sharing culture such as Eid greetings, as well as demand for practical products such as frozen food for breakfast and innovative takjil with local flavors in premium packaging.

As a form of support in expanding market access and increasing transaction opportunities, the Ministry of Tourism and Creative Economy has involved culinary and fashion brands in various promotional and marketing activities, including the 2026 Nusantara Food Trail Festival held in collaboration with the Coordinating Ministry for Economic Affairs, the Imlek Festival activities, Modest Luxe by Scarf Media and others.

"Through this activity, ekraf business actors are given space to introduce products, expand market networks, and increase sales amid the increasing consumption activities of the community during Ramadan," said Yuke.

During the Ramadan period, the Ministry of Tourism and Creative Economy also increased the business potential of ekraf actors, with the support of the participation of creative products through various exhibition activities, including the Garis Poetih by Ivan Gunawan activity.

In addition, the Ministry of Craft/Craft Agency also supports the growth of the local perfume and aroma industry through its presence at the Jagat Aroma exhibition, a fashion and lifestyle exhibition with a Ramadan flavor, Alif Raya Market.

Yuke said the Ministry of Tourism and Creative Economy would focus its intervention on accelerating MSMEs by providing various facilities through product quality improvement, packaging and branding, business capacity improvement, and business promotion and networking support.

A number of strategic programs designed to encourage local products to be more competitive and in demand by the market include the Indonesian Creative Export Acceleration (ASIK), a program that accelerates national fashion, creative, culinary activists to go global.

In addition, there is also Packaging Design Surgery (Bedakan), where ekraf activists will be accompanied with the aim of educating and increasing the economy and income through the creation of visual identity and packaging redesign.

As well as the Masak Bersama Master Chef (MASAMO) program, which aims to help creative business actors improve their business in presenting new products.

Kemenekraf also showed its support through the exposure of publications of local brand activities on social media @ekraf.ri.