JAKARTA - Lebaran has always been a stage for the creativity of local designers to tell stories. This year, Buttonscarves went further by carrying the concept of cultural storytelling. Not only releasing new clothes, this brand invites its lovers to take a visual journey across two destinations with a very strong Islamic heritage: Egypt and Morocco.
Through the 2026 Raya collection, we are invited to see how the history and architecture of the world can be translated into chic and modern motifs.
Egypt Series: Life Symbol in Lotus Motif
Egypt is not just about pyramids. The Egypt Series collection captures the elegant side of classic Egyptian ornaments, especially the lotus flower. In its history, the lotus is a symbol of life and renewal - a philosophy that is in line with the meaning of Eid al-Fitr as a day of victory.
The visuals presented give a majestic impression but are still subtle, making this motif feel very relevant for those who want to look authoritative but still grounded on the holiday.
Moroccan Series: Geometric Exploration of Zellige
Moving on to Morocco, the Moroccan Series collection steals the show through the play of traditional mosaic patterns called zellige. For those of you who are fans of architectural details, this motif is certainly not unfamiliar because it is often found on the walls of mosques and historic courtyards in Morocco.
This precise geometric touch gives a strong artistic feel. It is suitable for those who want to stand out with the exotic North African art touch but packaged with a modern visual identity.
Complete the Style with a Monogram Touch
Not only about scarves, this cultural narrative is also poured into the apparel line. Buttonscarves still maintain its identity by inserting the iconic Monogram B in the middle of the design inspired by Egypt and Morocco. This creates visual harmony between accessories and main clothing, making it easier for users to mix and match without losing the story's red thread.
Raya meaning: Celebrating Inclusivity "Raya has always been one of the most meaningful moments," said Linda Anggrea, CEO of Buttonscarves. Through this campaign, fashion is positioned as a medium to open insight. Behind the splendor of its design, there is a message about the spirit of sharing and inclusiveness that is the core of the Lebaran celebration.
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