JAKARTA - The holy month of Ramadan is the right momentum to maintain togetherness and share goodness. Many people want to live a routine and fasting without slowing down their activities and productivity.
People who have to be active, work, and carry out various responsibilities in order to meet their basic needs. Not a few who end up breaking the fast on the go, in between work, even far from their families.
In the midst of this mobility, there is one important thing that is often overlooked, namely maintaining body hydration. After fasting all day, the body needs enough fluid intake to help restore energy, maintain concentration, and support electrolyte balance to stay fit for the next activity.
The need for good natural hydration for the body can be obtained in coconut water. Coconut water is known as a nutritious drink containing natural carbohydrates such as glucose, fructose, and sucrose which can be a source of energy, as well as help replace body fluids lost after fasting. Therefore, coconut water is the right choice to consume during the fasting.
With this reality, ICHITAN presents the program "ICHITAN Sharing Freshness Sharing Happiness" in Ramadan 2026. This is the third year of its implementation, and this time it is presented with a wider reach to eight major cities in Indonesia, ranging from Bogor, Tangerang, Bandung, Surabaya, Palembang, Pekanbaru, Samarinda, to Makassar.
The expansion of this scope is a manifestation of ICHITAN's commitment to reaching more people and strengthening the meaning of togetherness by spreading Ramadan's goodness in various parts of the city. During the period of 27 February - 18 March 2026, ICHITAN distributed more than 6,000 ICHITAN Thai Coco Water for free at various strategic points.
This program is intended for the general public who remain active during Ramadan, as a form of support so that they can carry out their worship and work with more enthusiasm, as well as be more aware of the importance of maintaining body hydration.
ICHITAN Thai Coco Water, coconut water ala Thailand with a sweet taste and a fitting aroma, presents a practical solution to help people stay hydrated after fasting all day, while helping to improve the mood during breaking the fast.
"Entering the third year, this program is not just a product sharing activity, but has become part of ICHITAN's long-term commitment to continue to be present in the community. We understand that in Ramadan, people must remain active and productive. Therefore, through ICHITAN Sharing Freshness Sharing Happiness, we want to support people to stay energetic, hydrated, and be able to enjoy the breaking of the fast with more meaning," said Chief Operating Officer of PT Ichi Tan Indonesia, Duangkamon Ngarmsangiem in a written statement received by VOI, March 10.
This initiative becomes a bridge of togetherness between ICHITAN and the community. In the midst of busy and high mobility, the simple freshness when breaking the fast is expected to be a reminder that Ramadan is still about sharing goodness, caring, and strengthening togetherness.
With an increasingly wider reach and growing enthusiasm, ICHITAN Sharing Freshness Sharing Happiness 2026 reaffirms the company's commitment to spreading happiness and bringing together freshness in the holy month.
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