JAKARTA - In the near future, the Indonesian people will enter a long holiday to celebrate Nyepi and Eid al-Fitr or Lebaran. Ahead of this long holiday, a new trend has emerged regarding the habits of Indonesian tourists spending their holiday time.
InJourney Hospitality President Director, Christine Hutabarat, said that the current tourist trend prefers to spend time at hotels during long holidays.
More and more tourists choose to go to tourist areas, then choose a strategic and comfortable hotel. This makes them able to enjoy their vacation time only at the hotel.
"The trend that is visible is that more and more tourists are taking advantage of this long holiday to make short getaways to tourist cities, which are simple, stay at hotels, don't have to go anywhere," said Christine Hutabarat, during a media meeting at Sarinah, Jakarta, on Monday, March 9, 2026.
Seeing this trend, PT Hotel Indonesia Natour (InJourney Hospitality), part of the state-owned holding of the aviation and tourism sectors, projects an increase in hotel occupancy by 10 percent during the Nyepi and Idul Fitri holidays in 2026.
Various strategies are carried out, especially the uniqueness of hotels managed by InJourney Hospitality which emphasizes authentic Indonesia, which is believed to make visitors more comfortable celebrating their Lebaran or Nyepi holidays.
"InJourney has various assets and touch points that very much represent the wealth of Indonesia, ranging from heritage, culture, to authentic local traditions," said InJourney's Commercial Director, Veronica H Sisilia.
"This uniqueness is what differentiates our destinations and assets from other destinations, as well as being the main strength in presenting a tourist experience that is not only memorable, but also full of Indonesian cultural values," he added.
Christine said that her party provided various entertainment and interesting activities at the hotel, so that guests would not get bored and would not have to go anywhere. The food and drinks provided were also local culinary, where the hotel is located.
"So from us, the strategy is also how to make many activities in the hotel. We make F&B varied, entertainment and activities offered are also various in the hotel. It can be cycling, yoga, boxing, where the hotel can also be a destination," explained Christine.
The hotels managed by InJourney Hospitality are located in Bali, Labuan Bajo, Lombok, Yogyakarta, Bandung, Padang, Medan, to Sukabumi. Some of them are Merusaka Nusa Dua, Meruorah Komodo Labuan Bajo, Truntum Kuta, Grand Inna Tunjungan, to Grand Inna Medan.
"Through the spirit of A Story of Legacy in Every Stay, we are committed to presenting the moments of Ramadan, Eid al-Fitr, and Nyepi as an experience that is more than just a stay, but as a journey to feel the spiritual values, culture, and local wisdom through various curated experiences and cultural attractions in each property that we manage," concluded Christine.
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