JAKARTA - Ramadan is always synonymous with family warmth, moments of togetherness, and small steps that feel so meaningful, especially when it is the first experience for the little one. In the midst of the tradition of breaking the fast together, visits, to the homecoming trip, the choice of children's clothing becomes an important part that cannot be ignored.

For today's parents, choosing children's clothes is not just about appearance. Comfort, material safety, and freedom of movement are the main considerations. Moreover, in the holy month that is full of activities, children still want to play, run, and explore their world cheerfully.

At a launch celebration of the 2026 Ramadan collection titled "Ramadan Beginnings: Family Celebration by Babyshop" held at Supermal Karawaci, this spirit felt so strong. The event is not only about introducing the latest collection, but also celebrating the first moment of children in a meaningful month.

In a casual talk session, artist Ryana Dea shared a discussion about choosing clothes for children. He emphasized that comfort is always the top priority.

"If the clothes are for children, the most important thing is of course their comfort first. The material must be comfortable to wear, not make them feel cold or itchy. So they can move freely without interruption. Moreover, children are very active, they just run here and there," said Ryana Dea, when met at Supermal Karawaci, Tangerang on Sunday, March 1, 2026.

"Even though it looks simple, the model of the shirt must still be funny and interesting so that children are more confident and happy to wear it," he continued.

He also added that materials are an important factor in choosing everyday clothes.

The material is cool, the children are comfortable. Even though they are still moving actively, they are still comfortable, he said.

"It's perfect for this Ramadan collection. Besides being beautiful, it's simple. It's really good, the material is also okay. So the kids are really happy, when they wear it, they are confident," he said.

The statement describes the essence of today's children's fashion. Not just an interesting visual, but a fun wearing experience.

In the 2026 Ramadan collection introduced by Babyshop, there is an approach that combines global trends with the practical needs of Indonesian families.

Some of the strong characters of this collection include:

- Soft and breathable material for all-day comfort

- Modern pastel and earth tone color palette that gives a warm impression

- Silhouettes are airy and light, ideal for active children

- A variety of style options, ranging from dresses, stylish casual sets, to Ramadan-inspired fashion that is easy to combine

The design is not excessive, it looks simple, but it is still sweet and photogenic. Suitable for various moments, from family breaking the fast to the first homecoming trip.

Not only launching a collection, this event also presents the Grand Final Fashion Show Babyshop Superstar. This event is a space for children to express themselves confidently on stage.

Even though it has only been held twice, this competition is beginning to be known as a positive platform to build children's confidence from an early age. Fashion here is not just about style, but about experience, but how children feel comfortable, valued, and dare to appear.

Adding educational value, this event also presents a talk show session with Dr. Nunki Andria Samudra. In this session, various tips for living Ramadan with children are discussed, including guiding the little ones through their first holy month and how to breastfeed during fasting.

The topic of homecoming is also a major concern. Long journeys with babies and toddlers certainly require careful preparation. In this session, travel gear such as car seats, strollers, and travel gear from Nuna is introduced as part of a solution for child safety and comfort during travel.

Visitors can also see the various equipment directly in the exhibition area, so that parents can understand the importance of safety aspects as well as comfort when traveling.

Ramadan is always about new beginnings, about good habits instilled, about first moments that will be remembered. Through the concept of "Ramadhan Beginnings", this celebration emphasizes that every small detail, including clothing choices, can be part of a sweet family memory.

In the midst of this ever-evolving trend, one thing remains a common thread, comfortable clothes are happy children. When the little ones feel comfortable, they will be more free to move, express themselves, and enjoy every moment of Ramadan with confidence.


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