Celebrate Lebaran 2026, the Hospitality Industry Prepares a "Family-Friendly" Strategy for Dongrak Occupancy

Illustration of a hotel (Unsplash)

JAKARTA - Ahead of the 2026 Lebaran holiday, the hospitality sector is preparing to welcome a wave of tourist visits. The Indonesian Hotel and Restaurant Association (PHRI) revealed that industry players are currently finalizing various strategies to attract the family market segment, which is the main character of the holiday.

PHRI Secretary General, Maulana Yusran, stated that hotels are no longer just offering accommodation, but have transformed into thematic holiday experience centers.

To attract public interest, hotel managers are now more creative in packaging services. According to Yusran, the strategy implemented follows the character of the ongoing holiday season.

Some of the main steps that the hotel has prepared include:

Thematic Culinary Package: Presenting a variety of buka puasa menus and Lebaran specialties to create a home atmosphere in the hotel.

Visual Atmosphere: The hotel's interior decoration is adjusted to the Eid al-Fitr theme to increase the holiday mood and comfort of visitors.

Family Holiday Package: Special offers designed specifically to meet the needs of traveling with children and large families.

The hotel industry hopes that this year's occupancy trend will improve after it had experienced a 20% decline in the 2025 Lebaran period. Last year's decline was triggered by a combination of extreme weather and weakening people's purchasing power.

Although the challenge of purchasing power is still looming, the government has provided stimulus to encourage tourist mobility, such as:

Discount: Discount on transportation tickets and toll rates.

Work Flexibility: A call for a Work From Anywhere (WFA) policy that allows people to extend the duration of family leave.

"Purchasing power is a determining factor in the movement of tourists. However, with packages that match the character of the holiday, we are optimistic that people's enthusiasm to celebrate Eid in hotels will increase," said Maulana Yusran.

Lebaran 2026 holidays are an opportunity for hotel managers to prove the relevance of their services. With facilities that support family comfort and technology integration that makes it easier to make reservations, hotels are expected to be the main choice of the community in celebrating the moment of victory.