SURABAYA - The latest generation of skin tightening technology, XERF by Cynosure Lutronic, officially debuted in Indonesia through a strategic collaboration between idsMED Aesthetics Indonesia and Maharva Clinic, which became the first clinic in the country to adopt the technology.
The inauguration was held at Maharva Clinic and marked by a ribbon-cutting ceremony by dr. Aji Bayu Chandra, M.Biomed as the clinic owner along with the management of idsMED Aesthetics Indonesia, witnessed by invited guests from the media and influencers. This momentum is referred to as a new milestone in the development of non-invasive aesthetic treatment technology in Indonesia.
Developed by Cynosure Lutronic, a South Korean aesthetic technology company, XERF has obtained approval from the Food and Drug Administration (FDA), which confirms its safety and effectiveness standards globally.
XERF is claimed to be the world's first multi-frequency monopolar RF treatment and is the only monopolar radiofrequency technology that uses two wavelengths at once, namely 6.78 MHz and 2 MHz. The combination of frequencies allows for deeper and precise energy delivery to the areas that need it, to help create optimally smoother and firmer skin.
As part of Cynosure Lutronic's global portfolio, XERF is positioned as a premium non-surgical solution with minimal downtime. Its presence is considered to answer the increasing market demand for safe, effective, and science-based skin rejuvenation procedures, along with the significant growth of the non-invasive aesthetic treatments segment in Indonesia.
Vice President of idsMED Aesthetics Indonesia, Andy Rahardja, stated that Indonesia is a rapidly growing aesthetic market, especially in the non-invasive treatments and skin tightening segments.
"The presence of XERF by Cynosure Lutronic is part of our strategic vision to bring global technology that is relevant to the needs of the Indonesian market. We are proud to collaborate with Maharva Clinic as the first clinic to adopt XERF and become a strategic partner in improving the standard of science-based aesthetic services in Indonesia," he said.
Head of Aesthetics idsMED Indonesia, Marisa Theresia, added that XERF presents differentiation through the latest generation of radiofrequency technology that allows for more precise, effective, and comfortable energy distribution for patients.
"Clinically, this technology is positioned as a premium skin tightening solution with measurable results and minimal downtime. The collaboration with Maharva Clinic is the first step of our long-term commitment to support the implementation of high-standard technology in Indonesia," he said.
Meanwhile, Dr. Aji Bayu Chandra said that his party chose XERF because it was in line with the philosophy of Maharva Clinic which emphasizes a science-based approach and results-driven treatment.
"We believe that the presence of XERF will expand the choice of non-invasive skin tightening treatments in Indonesia while strengthening our commitment to providing the best aesthetic solutions for patients," he said.
This launch marks a strategic step in bringing global skin tightening technology to Indonesia while strengthening collaboration between distributors, international principals, and clinics in improving the national aesthetic industry standards.
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