JAKARTA - The development of digital technology in the last decade has reshaped the lifestyle of the Indonesian people, especially the younger generation.
Learning, working, communicating, and even entertainment activities are now increasingly connected to digital devices. This change is not just a trend, but part of the transformation of modern lifestyles.
As a digital native generation, Indonesian youth grew up with the internet and smart devices. Smartphones, laptops, and tablets have become a major need, both for education and work. Online learning systems, remote work, and online collaboration are increasingly strengthening the role of technology as part of the ecosystem of daily life.
Seeing this change, VP Sales ADVAN, Tenny Tjung said the strength of the technology brand today is no longer based on one product.
"With more than 30 years of experience in the IT industry, we understand the importance of building collaboration and presenting products that are relevant to market needs," he said at the inauguration of the ADVAN Store by DigitalZone at Tangcity Mall, Tangerang, Wednesday, February 11, 2026.
He added that the ecosystem approach is the company's main focus.
"We are not only presenting one device, but an integrated ecosystem, ranging from laptops, PCs, tablets, to smartphones. Our comprehensive portfolio is an added value," he explained.
Retail expansion is also carried out to bring the technology experience closer to consumers. Tenny said that there are currently seven stores and the company is targeting expansion to 100 stores in the next two years, especially in technology shopping centers.
ADVAN Indonesia CEO, Chandra Tansri, emphasized the importance of direct experience for consumers.
"We want to present a space where consumers can see and try products directly so that they can choose according to their needs," he said.
Meanwhile, the Owner of ADVAN Store by DigitalZone, Liana, saw a high interest in laptops and productivity devices.
"For 2026, we are still focusing on selling laptops as the main device to support learning and working activities," he said.
He also said that consumer response was quite positive, especially in the segment of beginner users who switched from smartphones to laptops.
This phenomenon shows a shift in needs, from using mobile devices for communication to computational devices that support productivity.
Despite bringing many benefits, digital transformation still requires good literacy. Young people need to be wise in using technology, maintaining the security of personal data, and balancing online activities and social interactions.
In the end, the digital age is not just about having the latest device, but how to use it to learn more effectively, work more productively, and live a more balanced life.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
