JAKARTA - The world of ready-to-eat culinary in Indonesia has again received an unusual taste innovation. If usually sausages are identical to the original or cheese taste, now Kanzler officially introduces the first Tom Yum Sausage variant in Indonesia. Its presence is celebrated through the "3-Hour Sausage Festival" at Anjungan Sarinah, Jakarta (5-8 February), which changes people's views on afternoon snacks.
A Savory and Fresh Blend That Is Not "Boring" This culinary innovation tries to break the habit of snacking in the afternoon - or often called "prone time" - with a bold taste profile. This Tom Yum sausage offers a balance between the savoryness of Kanzler's premium meat with a hint of fresh spicy and sour typical of Thai soup.
"Kanzler Singles presents a fresh, savory, and slightly spicy sensation that is specially designed to neutralize fatigue at critical hours," said Fransisca Sheilla Xavera, Senior Brand Manager of Kanzler.
"S3" ritual: Interactive eating experience Not just eating normally, Kanzler introduced a unique ritual titled S3 (Sobek, Seruput, Segar). This ritual invites culinary connoisseurs to:
Sobek the packaging.
The soup is rich in spices.
Fresh, enjoying a juicy sausage bite with its sauce.
This way of eating provides a new, more interactive and "exciting" sensory experience, especially for urban generations who are looking for variations of fast snacks that are not bland.
Culinary Exploration in the City The culinary festival at Sarinah is also a showcase for content creators and famous chefs. In the live cooking show session, this sausage is explored into various creative menus, proving that ready-to-eat products can also be upgraded to appetizing dishes.
The excitement of the festival was closed with the excitement in the Car Free Day (CFD) area through a parade involving more than 300 people, spreading the "virus" of the freshness of this Tom Yum taste to Jakarta residents.
With the presence of this variant, Kanzler not only offers sausages, but also an instant culinary solution for those who need a "surprise" taste in the midst of the crowded daily activities.
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