Small Steps of Mothers that Shape the Future of Children

Illustration of the role of a mother. (Freepik)

JAKARTA - Now there are more changes in family life that start from home. Not just adding shopping money, many housewives are starting to play a role in managing the direction of family finances while preparing the foundation for the future, such as having a house, saving, to preparing for children's education.

This phenomenon shows a shift in mindset. Indirect income is not spent for daily needs, but is set aside and converted into a form of ownership whose value continues to grow, such as land, gold, houses, or children's education costs. Hendri Viarta, Director of Cimory Group expressed his pride.

"For us, the biggest achievement of Miss Cimory is not the sales figure, but when mothers start building assets. When income turns into land, gold, or children's education, that's where economic independence really happens," said Hendri, quoted from a statement from the official Cimory Group.

This kind of approach emphasizes the importance of financial literacy in daily life. Money from work is not only seen as a means of survival, but also as a foundation for the family's future. Simple but consistent investment has proven to be able to gradually change the economic conditions of the household.

A number of stories from mothers in various regions show how financial discipline gives real results. Mother Niar (45 years old) from Tegal, for example, started to join in 2017 and got used to setting aside a portion of his income.

"Previously the focus was quite today. Now I think five to ten years ahead, from my own house to my child's tuition," explained Mrs. Niar.

Miss Cimory event. (doc. Cimory)

A similar change in perspective was experienced by Mrs. Dini (41) from Bandung. She chose to divert part of her sales into more durable assets, such as gold, houses, vehicles, and laundry businesses that can continue to generate.

In Jakarta, Mrs. Sunanti (49 years old) uses her income to strengthen her husband's workshop business while financing the education of her two children until they graduate. Meanwhile, Mrs. Darini (51 years old) from Pondok Aren managed to have a productive rice field, a rented house, and a car as part of the family's long-term savings. He was also able to perform the Umrah pilgrimage.

These stories show one important pattern: when a mother has control and knowledge in managing income, the impact spreads to all family members.

The results certainly did not happen in a short time. It takes consistency, planning, and healthy financial habits. In this year's awards, hundreds of mothers received appreciation for their perseverance and business development throughout the year. Several award categories highlight business growth, self-development, to product distribution capabilities.

However, behind this achievement, there is a learning process that takes place regularly. One of them is through a daily session known as the Noon Ceremony (NC) which is held by Miss Cimory every 13.00. This activity becomes a shared learning space to build a structured mindset, time management, digital skills, and financial planning.

"Miss Cimory is not just a short-term program, but as a life learning system. From daily discipline, mothers learn to plan for the future, not just survive today," explained Hendri.

This approach emphasizes that economic independence is not only about the size of income, but about the habit of managing money consciously and purposefully.

The impact of strengthening the household economy is also visible in the quality of life of families. Access to more equitable nutritious food products also supports the health of family members, especially children. In the long term, a more stable economic condition gives room for parents to prioritize education.

This year, 29 children of the mothers of the program participants successfully graduated with a Bachelor's degree (S1), five of whom are children of award recipients.

"It's a proud feeling to be able to bring my child to university, now they have their own careers, both of them are teachers," said Mrs. Tutut from Yogyakarta.

These achievements are not instant. At the 2026 Miss Cimory Awards, 461 Miss Cimory received awards for their consistency and achievements throughout the year. The main appreciation was given to 199 winners of the Growth Business category and 211 winners of the Growth People category who are the backbone of the company's growth.

This achievement shows the close relationship between family economic stability, nutritional fulfillment, and the sustainability of children's education.

More broadly, strengthening the economic role of women at the household level is also in line with efforts to build a more self-sufficient and financially inclusive society. Hendri emphasized that the success of the children's education is the highest validation of the hard work of the mothers in the field.

"The bachelor's degree of their children is a symbol of the greatest victory of the struggle of mothers who break the chain of intergenerational poverty. A mother's independence can also ensure that the development of the nation begins at home," said Hendri.

At the end, it was mentioned that these stories were born from an empowerment ecosystem facilitated by the Miss Cimory program. This opens up space for housewives to learn, sell, and grow together.

Big changes don't always start with big capital. From the porch of the house, through small disciplines that are carried out every day, many families start building a stronger and planned future.