JAKARTA - ParagonCorp held Beauty Science Tech 2026 (BST 2026) on January 21-25 at Pondok Indah Mall 3, Jakarta. With the theme "Beauty Rewired", this event marks the transformation of the company into a purposeful beauty tech company that relies on data and AI technology.
Data and AI Utilization
This initiative was born to answer consumer confusion in choosing products. ParagonCorp utilizes more than 20 million data points and collaboration with global experts to create a more precise beauty solution. Some of the technology innovations on display include:
Wardah DermaSkin Intelligence™: Integration of skincare with micro beauty device and PDRN.
ChromaSync Colour Intelligence™: Technology-based facial color analysis system.
Make Over Face Archi/Tech™ 2.0: AI system for facial structure mapping and makeup recommendation.
Kahf Men’s Precision Decode™: Identify 16 male skin archetypes based on bioscience data.
Innovation and Sustainability Zone
In addition to product technology, BST 2026 presents five main zones which include:
Hall of Purpose: Focus on sustainability programs (access to clean water and plastic waste management).
Collective Space: A collaborative space for creators in the beauty ecosystem.
Beyond Stage: Discussion forum with academics and industry leaders.
Future Store: A concept of the future retail based on technology experiences.
Through this event, ParagonCorp invites cross-sector innovators to collaborate to build a more impactful and sustainable global beauty ecosystem.
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