JAKARTA - The world of beauty is no longer just about polishing the face. Entering the age of 40, ParagonCorp proves that the future of cosmetics lies in the combination of precise science, cutting-edge technology, and social commitment.
Through the 2026 Beauty Science Tech (BST) event at City Hall Pondok Indah Mall 3 (21-25 January), ParagonCorp officially declared itself as a Purposeful Beauty Tech Company. A big step that shows that this Indonesian company is ready to become a new standard on the global stage.
"Beauty Rewired": Not Just Beautiful, But Meaningful
With the theme "Beauty Rewired: Where Science, Technology, and Soul Transform Life," ParagonCorp wants to change the way we see beauty. It's no longer about following trends, but about how technology can understand the uniqueness of each person.
"For us, growth always follows usefulness. We want to bring innovations that not only have an impact on consumers, but also on society and the earth," said Harman Subakat, Group CEO of ParagonCorp.
Innovation that "Knows" You Closer
Ever imagined having a personal assistant who knows exactly your skin condition down to the genetic level? In BST 2026, it's no longer a dream. Collaborating with more than 20 global technology partners, Paragon presents:
30+ AI-based experiences: From precision skin analysis to hyper-personalized beauty solutions.
Deep Science: Using genomic and microbiome research to understand the skin as a unique biological system, not just a surface.
Immersive Zone: Visitors can explore the Future Store to the Sphere of Beauty Tech to see firsthand how technology works behind their favorite products.
Global Collaboration for Local Impact
This event also became a dialogue space for great figures, ranging from Retno Marsudi to international technology experts, to discuss how AI and science can be used ethically and responsibly.
Not to be outdone, ParagonCorp also partnered with Shopee in the Hyper Brand Day program. The goal is simple: ensure that these innovative products resulting from long research can be easily accessed by everyone.
More than just a business
For ParagonCorp, BST 2026 is a love letter to the beauty industry. This is proof that from Indonesia, we can create technology that empowers humans, builds trust, and still maintains environmental sustainability.
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