The Sound of Emerging Country Fashion: Indonesia Shows Off at the BRICS+ Fashion Summit in Moscow

BRICS+ Fashion Summit Moscow (Photo: BRICS)

JAKARTA - The global fashion world is no longer only oriented towards Paris, Milan, or New York. A major shift is taking place, where developing countries are beginning to take over the main stage. This is evident in the BRICS+ Fashion Summit which has just been successfully held at the Zaryadye Concert Hall, Moscow.

This international-scale event is not just a fashion show, but a strategic meeting involving delegates from 65 countries, representing one-third of the world's population. From Asia to Latin America, industry leaders gather to formulate a more inclusive future of fashion.

Indonesian Voices on the World Stage

Indonesia, through Ali Charisma (Advisory Board & Event Director Indonesian Fashion Chamber), made an important contribution to this global discussion. According to Ali, the BRICS+ Fashion Summit is a "bridge" that has been needed by designers from emerging markets.

"This platform allows designers, brands, and institutions from emerging markets to share their narratives, showcase their expertise, and connect directly with a global audience," said Ali Charisma.

He emphasized that this collaboration is crucial to creating a more balanced global fashion ecosystem, where the cultural wealth of local countries such as Indonesia can be aligned with established global brands.

Between Tradition and Business Diplomacy

The Summit presents a unique blend of education, business, and culture:

Cultural Exploration: One of the main magnets is the "Native Motifs" exhibition featuring more than 70 collections of traditional Russian costumes that are very rich in detail, providing inspiration on how original fabrics or motifs can transform into a strong fashion identity.

International Runway: The runway stage was enlivened by designers from 10 countries, including China, India, Brazil, and Spain, proving that creativity knows no geographical boundaries.

Transfer of Knowledge: Not only exhibitions, this event holds a Fashion Intensive Course led by experts from various parts of the world, providing supplies for young designers and stylists to penetrate the international market.

The Future of Inclusive Fashion

One of the hot topics discussed in the plenary session was about protectionism vs free trade. This shows that the fashion industry is no longer just aesthetics, but a powerful economic instrument for countries such as Indonesia, Malaysia, and other BRICS+ member countries.

Through active participation in events like this, Indonesia's position is increasingly taken into account. Indonesian fashion is not only about beautiful fabrics, but also about a strong cultural narrative and business readiness to compete globally.