JAKARTA - The end of the year is synonymous with moments of gathering and having fun. However, for 50 children in orphanages in Jakarta, this holiday season feels much more special. Not just a normal walk, they are invited to explore a world full of color through the big screen in the Zootopia 2 movie screening at Central Park Mall, Wednesday (17/12).
This moment is not just about watching a movie, but about giving a "gift" of an experience that they will probably remember for a long time.
More than Just Entertainment
The atmosphere of laughter filled the cinema area when the funny characters of Zootopia were in action. For these children, seeing their favorite characters fight on the big screen gives a deep message about friendship and self-confidence.
Yu Miao, President Director of Yili Indonesia (ice cream producer Joyday), revealed that the main purpose of this activity is to share sincere happiness. "We want this activity to be a container to spread cheer that can increase the confidence of Indonesian children," he said. The positive message from this animated film is expected to be a character for them when they return to their daily lives.
Real Care English: Real Care
This touching activity is part of the Joyday Corporate Social Responsibility (CSR) program in collaboration with the DKI Jakarta CSR Forum. Instead of just providing material assistance, this program chooses a more emotional and educational approach.
Aldi Imam Wibowo, Chairman of the DKI Jakarta CSR Forum, appreciated this step. According to him, presenting valuable experiences for foster children is a form of very meaningful concern. The same thing was also conveyed by the Head of the DKI Jakarta Social Service, Iqbal Akbarudin, who saw this happiness as an important part of child development.
Delicious Holidays with Special Surprise
It's not complete to watch together without something sweet. To add to the excitement, Joyday also introduced a special edition of Disney Zootopia ice cream collection. Interestingly, this cheerfulness does not stop at the watch-together event alone.
The general public can also experience the same holiday "vibe" through this special edition, which offers a variety of gift surprises ranging from iPhones to travel opportunities to Hong Kong until March 2026.
"Through this initiative, we are reminded that simple things like ice cream and animated films can be an incredible tool to spread positive spirits and happiness to those in need.
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