Tips for Designing Product Packaging: Consider Materials to Copywriting

Illustration of product packaging (Unsplash)

YOGYAKARTA - Making a product packaging design is not always simple. Product owners must think about many aspects, especially from the functional and aesthetic sides. The reason is that these two elements affect the way consumers view your product. For those of you who have plans to design packaging, see some tips for creating product packaging designs that we have collected from various sources.

Tips for Creating Product Packaging Design

One of the tips for making packaging is to adjust everything to the product. This means that the product and packaging must be mutually continuous. Here are some tips to consider.

Choose the right product material

There are many packaging materials to choose from such as plastic or cardboard. You can adjust these materials according to your needs and suitability. For example, your product is a snack. You can experiment with a standing pouch packaging made of plastic. However, if your product is glasses, shoes, you can consider cardboard material. Or you can consider one of the 6 types of environmentally friendly food packaging.

The shape and size of the packaging must be precise

The basic function of packaging is to protect the product from impact or interference that triggers damage. This means the shape and size must be precise. It is not recommended that the size of the 3x fold packaging is larger than the product.

Use colors that match the product

Ideally, the packaging should have a dominant color that matches the product. For example, you sell spicy food. Then the colors that can be chosen are warm or spicy colors such as yellow, red, orange, and so on.

Avoid colors that are less consistent with spicy food products such as purple or pink. Although this rule is not fixed, it needs to be considered.

Include the brand name and the necessary information on the packaging

Product packaging not only serves as a protector, but as a communicator of information. For that it is important to add the brand name and other information such as ordering address, social media, and so on.

The selection of information that needs to be listed on the packaging must also be selective. Not all information needs to be delivered.

Legality data

For some products, legality data needs to be listed to support the positive image of the product. The legality data in question is, for example, halal certified, BPOM number, expiration date, and many more.

Add an attractive image

You can add attractive images on the packaging design. The picture will help buyers identify your product quickly. The more attractive the picture, the easier it is for the market to be interested in your product. For example, you use a chili picture on a spicy flavored packaged food product. Or add flowers to a perfume product.

Use unique copywriting

Product copywriting is usually persuasive. Its function is to invite the market to try your product. Try adding a short copywriting on the front packaging such as "Refreshing the Body Even Though It's a Sip" on cold drink products.

Those are some tips for making product packaging designs. Visit VOI.id for other interesting information.