JAKARTA - If previously the beauty world was dominated by bold and firm makeup, now the trend is turning towards one thing that is more personal and effortless: fresh skin, dewy look, and glossy lips that look healthy naturally. Korean beauty reaffirms one main philosophy - less is more, but make it glow.
In the midst of this trend revival, the Korean cosmetics brand that is synonymous with the concept of cheerful and colorful is still active in Indonesia and is ready to welcome its lovers with good news.
With a new concept that is more beautiful, cheerful, and very following the latest K-Beauty trends, this brand is ready to bring the latest innovations and the best products that are most anticipated. As a brand that always prioritizes emotional connection with consumers, the manufacturer continues to maintain active interaction with its loyal community, and beauty creators.
To maintain closeness and share the latest K-Beauty trends, an exclusive event was recently held designed as an intimate moment to strengthen the bond and show commitment to always be on the consumer's side with a playful yet elegant image.
do you remember the brand ETUDE? This Korean cosmetics brand, which is synonymous with a cheerful and colorful concept, is still active in Indonesia and is ready to welcome its lovers with good news.
The event was opened with a warm talkshow with a famous beauty influencer, Shannon Dorothea. Shannon shared her personal views on Korean makeup and how Over Glowy Tint became an important part of her beauty routine.
"Why do I like Over Glowy Tint? Because this product really answers the current trend. The glow is effortless and the formula is very comfortable to wear," said Shannon in an event titled "Lovely Playdate with ETUDE".
According to him, the product helps get plump and glowy lips that are characteristic of the Korean look, without feeling sticky at all.
The uniqueness of the event continued to the Korean Fresh Flower Arrangement session, where the audience was invited to arrange fresh flowers, each of which had its color palette adjusted to six shades of Over Glowy Tint. This activity successfully provided an elegant hands-on experience, while instilling the message that Korean beauty is the art of combining cheerful colors with elegant results.
In the end, the glow left behind is not only in the final result on the lips, but in the experience that is left, the relationship that is formed, and the art language that flows in every detail. It's not just about the product, but about the experience, connection, and art in beauty.
"This event is a small, intimate celebration of how beauty should be felt personally, emotionally, and meaningfully. Through this event, manufacturers send a very clear signal to the Indonesian beauty industry," he concluded.
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