Take Note Of The Date, Menpar Launches Indonesia Great Sale 2025

Menpar Widiyanti Putri Wardhana (Ist)

Minister of Tourism (Menpar) Widiyanti Putri Wardhana expressed her full support for the national expenditure initiative in Indonesia Aja (BINA) Indonesia Great Sale 2025 which will take place from 18 December 2025 to 4 January 2026. In his remarks at the Press Conference of BINA Indonesia Great Sale 2025 at Balairung Soesilo Soedarman, Sapta Pesona Building, Jakarta, Friday (21/11/2025), Minister Widiyanti believes this program will be a catalyst that strengthens the tourism ecosystem and provides tangible benefits for business actors, both large companies and MSMEs.

"This is a form of collaboration that has a direct impact on society and strengthens the national economic cycle," said Minister Widiyanti.

BINA Indonesia Great Sale 2025: Expenditure Tourism in Indonesia is a realization of the national spending movement in Indonesia Aja (BINA). This national movement was initiated by the Coordinating Ministry for Economic Affairs together with the Indonesian Shopping Center Retailers and Tenants Association (HIPPINDO) to strengthen domestic trade.

Shopping Week BINA Indonesia Great Sale 2025: Expenditure Tourism in Indonesia is a joint work between the Ministry of Tourism, Indonesian Shopping Center Retailers and Tenants Association (HIPPINDO) involving more than 380 companies, 80,000 outlets, and 800 brands and supported by the Indonesian Shopping Center Management Association (APPBI) which oversees more than 400 malls in 24 provinces.

BINA is a collaborative forum that synergizes the retail and tourism sector, with the aim of encouraging domestic spending and strengthening local products. Menpar hopes that a transaction target of IDR 30 trillion can be achieved during the campaign period.

"Business is a very important tourism motivation. It encourages foreign tourists and domestic tourists," said Menpar.

In 2024, of the total foreign tourist expenditure of US$1,391 per visit, around 11.4 percent is allocated for souvenir spending. The YouGov survey in 2023 shows 27 percent of Indonesian tourists choose tourist destinations because of the main motivation for shopping.

Menpar Widiyanti emphasized that the journey of domestic tourists (wisnus) continues to show significant growth. In January 'September 2025, the number of foreign tourists' trips reached 901.9 million trips or grew 18.99 percent on an annual basis.

"We are optimistic that BINA will further encourage the movement of domestic tourists and strengthen its impact on the regional economy," he said.

Chairman of HIPPINDO, Budihardjo Iduansjah, said that BINA Indonesia Great Sale 2025 will offer a 2080 percent discount. Especially for foreign tourists, there will be an additional 11 percent discount for purchases by showing passports.

"We hope that this campaign will attract shopping tourism so that Indonesia will again become a tourist destination," said Budihardjo.

APPBI General Chair, Alphonzus Widjaja, added that the Great Sale 2025 event could be an important momentum in strengthening national economic growth towards the end of the year.

Christmas and New Year's is the second peak of retail sales after Ramadan and Eid al-Fitr. With strong coordination, we want to ensure that retail performance can be maximized to support national economic growth targets," said Alphonzus.