More And More Indonesians Go To South Korea, Seoul And Busan Become Iranan Cities!

Korea Travel Fair 2025 (Yesica Sitinjak/VOI)

JAKARTA - More and more Indonesians are now on vacation to South Korea. This is influenced by the growing popularity of Korean music or K-Pop and Korean dramas.

This was conveyed by the Marketing Manager of the Korea Tourism Organization (KTO) Jakarta Office, Dwita Rizki. He said that the number of Indonesian tourist visits to Korea globally was 9th and 4th in ASEAN.

For 2025, the number of Indonesian tourists on vacation to Korea has also increased to 12.1 percent compared to the previous year.

From January to September 2025, there have been 267 thousand Indonesian tourists to Korea. When compared to the previous year's same period, this has increased by around 12.1 percent and if we compare it to before the pandemic in 2019, it has increased by 36.2 percent," said Dwita during a press conference in Melawai, Jakarta, on Thursday, November 6, 2025.

The city that is the main choice for many Indonesian tourists is Seoul. However, in recent times, Busan has also become the city that is targeted for Indonesian tourists to visit while going to South Korea.

"So now the trend is still going to Soul. Only recently those who are still rising for Indonesians are Busan," he added.

With the increasing interest of Indonesian citizens to vacation in South Korea, the Jakarta Office KTO again held the Korea Travel Fair 2025. This event will be held at Grand Atrium and Mosaic Walk, Kota Kasablanka Mall, Jakarta, on November 14-16, 2025.

At the event there will be a variety of attractive promos for visitors. Starting from plane tickets and tour packages with slanted prices that can be obtained for holidays to South Korea.

Regarding this year's event, the Korea Travel Fair carries the theme Winter with A Modern K-Culture Twist. This theme combines the charm of Korean winter with the dynamic spirit of modern Korean culture, ranging from K-Drama, K-Pop, to the latest lifestyle trends.

Through the Korea Travel Fair 2025, we want to increase the awareness of Indonesians towards Korea through its culture first, especially since there are very well-known dramas and K-Pops. Only through this travel fair do we also want to introduce Korea from its cultural heritage, its nature," concluded Dwita Rizki.