Claimed To Be Skincare That Can Make You Happy, What Is Neurocosmetics Trend?

Illustration of a woman wearing skincare (image: Pexels/Andrea Piacquadio)

JAKARTA - Recently, the beauty world has been enlivened with the term neurocosmetics. This trend is referred to as 'skin care for the brain', because it is claimed to affect the mood and give happiness.

The aesthetic doctor, Dr. Priya Verwma, said that the basic idea of neurocosmetics came from the concept of brain-skin axis, which is a two-way relationship between the brain and the skin.

Our body stress axis or HPA which usually works in the central nervous system is also found in the skin. This means that the skin and brain have a similar mechanism because they come from the same embryo layer when we are still in the womb," said Priya, quoted from The Independent, on Friday, October 24, 2025.

Thus, mental conditions have a major impact on skin health, where stress can be one of the factors that trigger skin problems such as acne.

Through this, neurocosmetics is present as a skin care product designed to interact with the nervous system, either through aroma, touch, or bioactive content. This concept has actually been known for a long time, such as in ancient herbal medicine.

However, now by increasing awareness of mental health and a healthy lifestyle, neurocosmetics is developing into its own category. A number of beauty brands claim their skincare products can improve mood, reduce stress, and help sleep more quality.

"Neurocosmetics is a special skin care product designed to improve skin performance, as well as help support good signals and reduce bad symptoms (on skin health)," said Sangsley's marketing director of skincare brand

"In short, neurocosmetics helps the skin stay healthy and happy, even when life feels a little stressed," he added.

However, in following this neurocosmetics trend, there are also things that must be considered. One of them is to be aware of brand overclaimed for skincare products, they claim to give happiness.

This trend makes many brands name their products with words such as 'happy cream' or 'calm serum', even though it is not necessarily a significant effect on the brain. Consumers need to be more critical and not easily tempted by scientific claims," he concluded.