Exploring The World Of Wewangian Through An Interactive Experience

The 35-year-old Bath & Body Works press conference is present in the world. (Adelia / VOI)

JAKARTA This year is a special moment for one of the well-known body care brands and fragrances that celebrate two important milestones at once. Bath & Body Works for 35 years was present in the world and 10 years accompanied the Indonesian people.

For a decade, his presence in the country has been part of many people's daily lives. Starting from a calming aroma to a collection of candles that are complementary to the atmosphere at home.

To celebrate this long journey, an immersive exhibition was held at Grand Indonesia, Main Atrium, East Mall, which took place on October 14'26, 2025. This exhibition is open every day from 10.00 to 22.00 WIB.

The celebration began with an exclusive preview session on October 14, followed by a main event entitled "Rayakan Indonesia by Bath & Body Works" on October 15.

The event presented various interactive activities, interesting promos, and special performances from the famous Indonesian singer, Vidi Aldiano, who will present a number of her best songs to liven up the atmosphere of the celebration.

Visitors are invited to explore the fragrance world through stunning installations and Instagrammable decorations. One of the main highlights of this celebration is Gingham, an iconic fragrance known for its blue-and-white box packaging.

The smell of blue freesia, sweet clementine, and soft foul petals combined to create a fresh and cheerful fragrance, suitable for various occasions, from relaxing moments to special events.

In addition to Gingham, five other favorite collections were also present: Into The Night, A Thousand Wishes, Sweetest Song, NiceEast, and the latest collection of candles with the theme Color Run which is colorful and energy positive.

"We are very happy to be able to celebrate this extraordinary achievement, and all this thanks to our extraordinary customers," said Matthew Gregg, General Manager of Bath & Body Works Asia Pacific.

"Every step of our journey was inspired by lovers of the Bath & Body Works fragrance, and we can't wait to continue to create new fragrances and experiences that bring happiness to every moment of them." he continued.

In this important two-decade celebration moment. 35 years in the world and 10 years in Indonesia, the company reaffirms its commitment to continue to bring happiness through every flavor created, one fragrance at a time.