JAKARTA - Shopping at fashion bazaars is no longer just about finding a discount price. For many young people, especially Generation Z and millennials, bazaars have evolved into a space to follow fashion trends, hunt for the latest collections from local brands, and become a place to gather with friends.
This phenomenon can be seen from the increasing number of fashion bazaar events that choose areas with high youth activity as the location of the event.
One of them is the GlamLocal Mid Year Sale which will be held until July 5, 2026 in the Blok M area, South Jakarta. This area has recently become known as one of the new lifestyle centers with a mix of culinary, fashion, and creative spaces.
Glamlocal Coordinator, Rizky Azhar, said the selection of Blok M Supermarket as the location for this year's event was based on the changing character of the area, which is now closer to the lives of young people.
"This first day coincides with Glamlocal's anniversary, and we are very happy because the number of brands that have joined is much more. Blok M is currently an icon where people can express themselves, especially for Gen Z and millennials. We want to join the hype here. With an area of 3,000 square meters, this place is a very strategic center for fashion and culinary," said Rizky when met at Blok M Mall, Jakarta, Wednesday, July 1.
According to him, the fashion bazaar today is also required to be able to follow the rapid changes in consumer tastes. Therefore, the curation process is an important part so that the products displayed are in accordance with the trends that are in demand.
"Our product curation is done properly, both in terms of venue selection, target market to target, to the trend of clothes that are on the rise. Currently, trends such as polka dot motifs, crop jackets, and the use of polite lace aprons but beautify the appearance are very popular. All of these can be found here."
In addition to being a place to hunt for clothes, fashion bazaars are also starting to present a more complete experience. Visitors not only come to shop, but also enjoy various supporting facilities, ranging from culinary areas, beauty services, to children's play areas that make the event more comfortable to visit with family.
The change in concept can also be seen from the implementation of the Glamlocal Mid Year Sale which this year presents around 150 local fashion brands from various regions, such as Jabodetabek, Medan, Semarang, to Yogyakarta. The collection offered is quite diverse, ranging from Muslim clothing, bags, shoes, accessories, to various fashion products with price ranges that target various consumer segments.
"This is the first time we have been here with the concept of a mobile bazaar, which aims to get closer to a new market segment. So far, this first day has gone smoothly without any major obstacles and the visitor traffic is extraordinary. The concept this time is a full bazaar with the most number of tenants, reaching 150 brands from Jabodetabek, Medan, Semarang, to Yogyakarta. There are so many top-notch brands that we have collaborated with a wide range of prices, ranging from Rp. 150,000 to Rp. 1,000,000, so that all classes can enter. Hijab brand products, bags, shoes, and accessories are also increasingly joining with discounts of up to 70%, "explained Rizky.
He added that organizers are also trying to create a more comfortable shopping experience than the bazaar in general.
"What distinguishes it from previous events, this time we provide many additional facilities. Starting from a wider playground area for the convenience of mothers who bring children, to free hair spa services with a minimum certain purchase."
On the other hand, the trend of fashion bazaars is also beginning to involve various digital services to support the shopping experience, ranging from non-cash payment methods, logistics services for tipping service providers (jastip), to various promotional programs that make shopping activities more practical.
Not only a place to hunt for discounts, bazaars like this also open up space for local brands to meet their consumers directly. This interaction is considered important because it gives visitors the opportunity to see the quality of the product directly and follow the development of popular fashion trends.
Rizky hopes that the bazaar will not only provide a pleasant shopping experience, but also have a positive impact on the development of the local fashion industry.
"Our hope is that the presence of Glamlocal in Blok M can provide real impact and benefits for customers and all the teams involved. We want the wheels of the local fashion industry economy to keep turning," he concluded.
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