Presenting Flavor Innovation Through Collaboration, Imperial Group Answers Modern Lifestyle Dynamics

Culinary innovation (Doc. Imperial Group)

JAKARTA The culinary world never stops innovating. Like the Imperial Group, which has only celebrated its 32 years of journey in the culinary world by presenting a new flavor full of meaning. This year, Imperial Group invites culinary lovers to enjoy three special creation menus from collaboration with JAPFA Food, which is full of stories, inspirations, and enthusiasm for innovation.

Through a competition titled 'Clash of Flavors', talented chefs from the Imperial Group kitchen competed with creativity in processing premium raw materials from JAPFA Food into special dishes. From the enthusiastic kitchen, three winning menus were born that you can now enjoy in three favorite restaurant brands: Imperial Kitchen & Dimsum, Happy Day, and Imperial Tables.

The first dish, the Harmoni Sauce Cow, can be found in Imperial Kitchen & Dimsum. This menu combines Soft Beef Slices Tokusen JAPFA with spice-rich viscous sauce, creating a flavor that is so familiar yet still presents a surprise in every bribe. Inspired by the moment of togetherness at the family dining table, the Harmoni Sauce Cows bring warmth and comfort typical of home-made food at a touch of modern Chinese food, perfect for those who seek a balance between nostalgia and taste luxury.

For lovers of the taste of the archipelago who miss the warmth of their home, Nasi Fat Bulan Harapan on Happy Day must be tried. The combination of cayenne fat rice with the soft Dori Fish Fillet JAPFA creates a calming harmony and evokes nostalgia for the atmosphere of the hometown. Each bribe feels warm, authentic, and meaningful. This dish is suitable to enjoy in the midst of the busyness of the city, as a reminder that true comfort often comes from a simple but sincere taste.

Meanwhile, for those who like to explore cross-cultural flavors, Seoulious Pasta with Chicken at Imperial Tables presents an interesting and contemporary culinary experience. Italy's distinctive soft face mixes with a trending Korean-style sweet spicy sauce, plus Saikoro Chicken JAPFA slices. The results create a modern, brave, and highly taste-inspiring taste.

These three new dishes are not just menu innovations. They became a symbol of Imperial Group's long journey in presenting dishes relevant to the trends and tastes of the times, without leaving the value of warmth and quality that became its trademark. For more than three decades, Imperial Group has continued to adapt to changes in people's lifestyles, providing culinary experiences that not only satisfy taste, but also describe lifestyles, where food is not just a necessity, but part of self-expression and togetherness.

This collaboration is proof that culinary innovation is not only a matter of taste, but also about presenting a new memorable experience for its connoisseurs. By combining the creativity of chefs, quality raw materials from JAPFA Food, as well as the passion to continue to explore, Imperial Group opens a new chapter in its culinary journey. All of this shows how culinary can be a bridge between tradition and trend, presenting a feasibility relevant to today's lifestyle.

For us, innovation is not only about creating new menus, but also about understanding the customer's modern lifestyle. We want every Imperial Group dish to bring a warm, friendly, and fun feeling," said Regina Wardani as Head of Strategic Partnership & Customer Engagement Imperial Group.

This innovation spirit also appears clear in the Imperial Group's move to continue to grow and adapt to today's lifestyle. This year, the Imperial Group is ready to expand its presence by opening several new outlets in various cities, presenting a more modern, warm, and characterist restaurant concept. Not just a place to enjoy delicious food, every outlet is designed as a comfortable gathering space as a place to share stories, laughter, and valuable moments with those closest to you.

As part of the Collaboration of Champions, Extraordinary Feelings'', Imperial Group also presented a customer appreciation program by distributing a total of 1,600 servings of the free winning menu for the first 100 customers at Imperial Kitchen & Dimsum, Happy Day, and Imperial Tables restaurants on October 15, 2025. This campaign is expected to provide new culinary experiences to customers with the best quality ingredients and a good taste as well as the best creations of Chef Imperial Groups as well.

Imperial Group believes that food is not only a matter of taste, but also about the story behind it. From the kitchen to the dining table, every dish is presented to celebrate the deliciousness, togetherness, and valuable moments in their daily lifestyle.