JAKARTA - As a form of commitment to improve the quality of life of the Indonesian people, Midea Electronics Indonesia officially launched three of the latest series of washing machines with the latest technological innovations. This launch comes as outdoor activities increase and the fact that 72% of households in Indonesia have pets. So the need to maintain cleanliness and health of family clothes becomes increasingly important.

Indonesia is a very dynamic market and full of potential. The community is active, cares about cleanliness, and has a unique need, especially in terms of daily clothing care. Therefore, we present Midea's latest washing machine line which is specially designed to answer the challenges of modern lifestyle as well as support family health," said Jack Ding, President Director of Midea Electronics Indonesia, at the launch of washing machine products.

The flagship product of this launch is the Myea MFA01W105B front loading machine. This washing machine has an elegant and modern ultraslim design so it can easily be placed in confined spaces such as apartment balconys or bathroom corners. The advantage of this washing machine is the Pet Hair Removal feature which effectively lifts pet hair, as well as special functions for hijab and fast washing treatments.

In addition, Steam Wash technology is also embedded which is able to provide in-depth sanitation for everyday clothes to be safe for use in baby clothes. The design of this Midea washing machine is also user-friendly with wide doors, ergonomic portholes, and innovative drums making the washing experience more comfortable as well as optimal.

In addition, Midea also introduced MF210, a front loading washing machine as well as a washer dryer with a modern look that carries a Lunar Dial LED and a smart touch panel. This product is equipped with IoT connectivity functions so that users can control washing machines remotely, access washing programs through digital clouds, to monitor the use of electricity and water more efficiently.

For large capacity needs, Midea presents MA512 with a choice of 13 and 15 kilograms (kg). This washing machine is designed with an elegant design, a transparent detergent box that allows for a clear solubility process, as well as Power Mix Box technology which guarantees cleaner washing with minimal residue. The advanced inverter motor on this machine is also able to reduce water use by up to 11% in each wash, making it an energy efficient and environmentally friendly solution.

The main advantage of the Midea washing machine is its ability to provide more hygienic hygiene, energy efficiency and water, as well as designs that suit modern space needs. With features like Pet Hair Removal and Steam Wash, we believe this product will be the right solution for an active and health-care Indonesian family," explained Arman Zendrato, Product Manager of Running Machine Midea Electronics Indonesia.


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