Five Stars On The Culinary App Become A Patokan For Young People While Looking For A Place To Eat

Illustration of culinary applications. (Freepic)

JAKARTA - People today often rely on culinary applications to look for food references. Of the many choices of restaurants, consumers often feel confused about which ones really fit their tastes and are worth trying.

For the younger generation in particular, credible recommendations are still considered important so that the culinary experience is not just a trial, but also provides satisfaction.

This phenomenon also encourages various platforms to present more depleted culinary guide features. Melinda Savitri, Country Marketing & Communications Head Grab Indonesia also admitted this.

"Reputation to reference can strengthen the role of authentic culinary guidelines for culinary lovers. This includes when customers choose the best restaurants, order favorite foods, make meals on the spot, and become a trusted culinary guide for the people of Indonesia," he said in a press statement from Grab Bintang Lima to VOI.

Moreover, if a restaurant or shop has a good reputation, such as a five-star in the culinary application, plus there is a touch of assessment from Indonesian culinary experts, the restaurant will increasingly have a good image in the eyes of consumers.

"Good food is not only a matter of a moment of taste, but consistency that is maintained from time to time and according to capacity so that quality is guaranteed," added Melinda.

Not only reputation, system or assessment feature (via stars), according to Indonesian culinary experts, William Wongso can help more small outlets or MSMEs to continue to maintain quality to encourage their business development.

"More importantly, the assessment feature (stars) of the culinary application also provides space for MSMEs to appear parallel to large restaurants. Many stalls and small shops whose food quality is not inferior, and should receive the spotlight," said William Wongso.

One of the culinary business actors who is included in the list and has a five-star reputation in the culinary application, Robby Gunawan, owner of the fried chicken restaurant Petojo, said that customer assessment can be used as a professional curation standard, so that it can be used as a culinary guide that customers can trust.

"Our feeling is mixed, namely happy and proud, when we found out that our merchants were included in the five-star category. Our biggest hope was to continue to maintain this best quality. Most remarkably, our sales increased dramatically by about 25 percent which was very significant," he said.

In addition, technological innovation in the form of artificial intelligence (AI) also colored the growth of the culinary industry in the country. This feature can make it easier for users to choose the type of food or restaurant they want.

This can certainly make it easier for culinary lovers to find their favorite food in an application.

"With the support of AI technology, users only need to type in the criteria for the restaurant, shop, or type of food they want in the search field. Then recommendations will appear according to the choice. This means that all culinary needs can be done in just one application, ranging from finding food ideas, selecting restaurants, to tracking orders. Users do not need to bother opening other applications, because everything becomes simpler, anti-fail and connected, "close Melinda.