JAKARTA - The enthusiasm of the Indonesian people for running is again proven through the implementation of the Guardian Run 2025, offering retailers in the fields of health and beauty.
There were 8,500 runners participating in the Guardian Run, either directly at the Gelora Bung Karno Eastern Parking Plaza (GBK), Jakarta, or virtually through popular running applications such as Motion and other popular running applications. Presenting the 5K and 10K categories, this event is one of the largest running events organized by the Indonesian Guardian.
Managing Director of Guardian Indonesia Anna Hull expressed her appreciation for the public's enthusiasm in organizing the Guardian Run this year.
"After successfully organizing this running event in the last two years, it has made the Guardian excited to inspire more people to live a healthy life, as well as create a positive experience through a series of exciting activities with the Guardian Indonesia. Through a friendly running category for runners from all levels, we are happy to be able to provide a pleasant running experience for participants," said Anna.
The increasing interest of participants in Guardian Run 2025 prompted the Guardian to present a virtual run format that allows wider participation from various regions in Indonesia.
"With this option, runners who cannot attend directly in Jakarta can still feel the atmosphere of the Guardian Run and be part of the celebration of a healthy lifestyle. The high interest of the community is also the reason the capacity of this year's participants is increased by 25% more than the previous year," Anna added.
In collaboration with Indonesia Muda Road Runner (IM Road Runner) as a race organizer, the Guardian Run 2025 is even more lively with the presence of a number of peering points along the route. In addition, in order to ensure the safety and comfort of participants, the Guardian also provides various facilities such as hydration posts at every 2 kilometers, cooling down and stretching area services, as well as post-run treatment ranging from ice bath, massage corner, to complete medical team support with a centralized coordination system. The Guardian ensures that participants not only enjoy running moments, but also prioritize post-run recovery and holistic welfare processes, which are the foundation of a healthy and balanced lifestyle.
In the flag-off procession, Anna Hull emphasized: This momentum is a symbol that the Guardian is present more than just a provider of health and beauty products. Guardian Run affirms our commitment as trusted partners in the healthy life journey of customers and inspires them to take proactive steps towards a better and more active lifestyle.
Race Director of IM Road Runner, Satrio Guardian, said how Guardian Run has now become one of the annual running agendas awaited by the running community and the general public.
"It's nice to be trusted to be part of the Guardian Run 2025 because from year to year we see how this event is always welcomed by the public. The enthusiasm of the participants is an extraordinary encouragement for us to present running events that are not only safe and comfortable, but also provide the best experience for each participant as part of the celebration of a healthy lifestyle," said Satrio.
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Guardian, which is part of PT DFI Retail Nusantara Tbk, also presents a special experience booth that offers beauty products and personal care. At the booth, participants can try various care and cosmetic products from the Guardian, ensuring they remain confident even after running. The participants also had the opportunity to pamper themselves in the nail art station, hair do corner, to mass spots.
The excitement of the Guardian Run 2025 is even more complete with the concept of sports and entertainment festivals. Participants and visitors are presented with a variety of exciting activities, ranging from interactive games booths, door prizes with attractive prizes, zumba classes, to unique rides such as human landscape machines that are always crowded with participants. The atmosphere is even more lively thanks to the performance of music from well-known bands and DJ Performance Diskopantera which brings the main stage to life throughout the day.
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