JAKARTA - The World of Barbie immersive Exhibition was finally officially held in Jakarta, precisely at Agora Mall, from September 9 to October 26, 2025. Jakarta became the first city in Asia to hold a World of Barbie exhibition.

"So if the World of Barbie Jakarta comes to Asia for the first time. Jakarta will be the first city (in Asia)," said GOLDLive Indonesia CEO, Faqih Mulyawan, when met at Agora Mall, Jakarta, on Tuesday, September 9, 2025.

Faqih said this exhibition was held to provide special experiences for Barbie fans. Visitors who come can experience and try to live as a Barbie in real installation size.

"This is an immersive and experience exhibition for Barbie fans. So for friends who like to play Barbie from childhood, coming here can feel Barbie like that in real size, not a toy form," he explained.

Apart from trying to live as Barbie, visitors are also expected to get inpriviance from the Barbie figure who is described as having many professions at the exhibition, especially for children.

"Hopefully visitors from children to adults who come here can get inspiration from Barbie who has various professions. Apart from feeling like Barbie, it can inspire you to be what you want to be, like what your big kids want to be, that's what we hope for," he continued.

The exhibition presented a variety of interesting activities, with unique experiences like in the world of Barbie. Starting from Museum of Barbie, The First Dream House, Music Production Studio, Barbie Laboratory, to Career Center.

"There are approximately ten rooms. So from Dream House, there are Career Centers, studios, and others," added Faqih.

To visit this World of Barbie exhibition, you can buy tickets on the worldofbarbiejakarta.com website. There are two types of tickets offered, namely General Admission and VIP.

Those who have VIP tickets will get some interesting benefits. Starting from Special Entry Line, Special Time Slot Request, to Exclusive World of Barbie Merchandise.


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