Makes Heboh, Panties Become Luxury Hair Ties Sold For IDR 2 Million

Illustration of hair flips and underwear. (Photo: Doc. Jenny Fax)

JAKARTA - Japanese brand fashion, Jenny Fax is becoming a public conversation after launching a collection of unique hair accessories, namely women's underwear that are pinned with hair flips.

Usually people only wear underwear on their heads for jokes or bets, but Jenny Fax tries to make it a new trend. By attaching a metal flip-flops to silky underwear, an accessory named 'panty ribbon bow' was born.

Reporting from the Oddity Central page, this hair flip is available in three color, black, pink, and blue options at a quite fantastic price, namely 17,600 yen or almost IDR 2 million.

The founder of Jenny Fax, Jen-Fang is known for its eccentric and anti-mainstream designs. His latest product seems to emphasize the character of his brand who always dares to leave the standard.

Photos of 'panty ribbon bow' also went viral on Chinese social media. This sparked heated debate over the limits of creativity in the fashion world. Many think the idea is too extreme, while others see it as a form of art innovation.

This phenomenon is actually not new in the fashion industry. Several large brands such as Balenciaga often sparked controversy with their eccentric designs. In addition, other brands such as ZNWR and Felissimo also often release products that invite mixed reactions from the public.